#brand-protection

#brand-protection

KFC is suing Church's for using the term 'Original Recipe,' claiming trademark rights and consumer confusion.

Ennoventure raised $8.9 million to expand its AI-driven anti-counterfeit solutions in response to a growing global counterfeit market.

Collaboration is essential among brand owners, government, and law enforcement to address the dangers posed by cannabis edibles mimicking popular brands.

One overlooked aspect of a robust brand protection strategy is securing the right domain names to maintain brand consistency and credibility.

AI deepfakes are becoming a rising risk for organizations and society.

International convergence on norms around AI can lead to more protection for organizations.

Online brands like The Hippie Shake are facing the challenge of fake advertisements on platforms like Facebook, Instagram, and TikTok.

Customers may unknowingly fall for these scams, leading to a negative experience with the brand and potential financial loss.

Safeguarding reputation online is crucial for businesses.

Transparency and quick, thoughtful action are key in managing a crisis.

Harley Davidson is involved in a design dispute with UK retailer Next over a logo on a children's t-shirt, citing potential confusion and defending its brand identity.

Companies like Temu are bidding on trademarks to promote their products, even if unrelated to the targeted brands.