#brand-protection

[ follow ]
#intellectual-property

How Duracell Uses Trademarks and Trade Dress to Fight Counterfeits

Trademark and trade dress strategies are critical in fighting counterfeiting for brands like Duracell.

How to Register a Trademark in the UK: A Complete Guide for E-commerce Businesses

Registering a trademark is essential for e-commerce businesses to protect their brand identity and gain exclusive rights against competitors.

Best Practices for Brand Protection: How To Avoid Scammers (2024) - Shopify

Brand protection is crucial for businesses to maintain integrity against digital threats like impersonation and fraud.

Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes

Meta has updated its Brand Rights Protection Manager tool to better detect replicas in product listings
A new IP Reporting Center has been introduced to make it easier for users to report IP violations

The Briefing: Punchbowl News' Trademark Win Despite Rogers Setback

Punchbowl News won its trademark lawsuit against Punch Bowl Inc., marking a significant victory for brand protection.

Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes

Meta is updating its Brand Rights Protection Manager tool to detect replicas in product listings.
Meta is launching a new Intellectual Property Reporting Center to make it easier to track IP violation reports.

How Duracell Uses Trademarks and Trade Dress to Fight Counterfeits

Trademark and trade dress strategies are critical in fighting counterfeiting for brands like Duracell.

How to Register a Trademark in the UK: A Complete Guide for E-commerce Businesses

Registering a trademark is essential for e-commerce businesses to protect their brand identity and gain exclusive rights against competitors.

Best Practices for Brand Protection: How To Avoid Scammers (2024) - Shopify

Brand protection is crucial for businesses to maintain integrity against digital threats like impersonation and fraud.

Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes

Meta has updated its Brand Rights Protection Manager tool to better detect replicas in product listings
A new IP Reporting Center has been introduced to make it easier for users to report IP violations

The Briefing: Punchbowl News' Trademark Win Despite Rogers Setback

Punchbowl News won its trademark lawsuit against Punch Bowl Inc., marking a significant victory for brand protection.

Meta Adds New Brand Protection Tools, Including Improved Product Image Matching Processes

Meta is updating its Brand Rights Protection Manager tool to detect replicas in product listings.
Meta is launching a new Intellectual Property Reporting Center to make it easier to track IP violation reports.
moreintellectual-property
#digital-marketing

These Predatory Marketing Tactics Could Be Your Company's Biggest Threat | Entrepreneur

The rise of dark marketing tactics poses a significant threat to businesses' brand identity and SEO integrity.

Council Post: Why Would A Company Spend $1 Million On A Domain Name?

Acquiring ultra-premium domain names offers instant credibility and trust to businesses.

These Predatory Marketing Tactics Could Be Your Company's Biggest Threat | Entrepreneur

The rise of dark marketing tactics poses a significant threat to businesses' brand identity and SEO integrity.

Council Post: Why Would A Company Spend $1 Million On A Domain Name?

Acquiring ultra-premium domain names offers instant credibility and trust to businesses.
moredigital-marketing
#itchio

Indie game haven itch.io taken down by Funko Pop and its "trash 'AI Powered' Brand Protection Software" according to itch staff

Itch.io faced an outage due to a phishing report issued by Funko, highlighting issues with automated brand protection systems.

Itch.io is currently offline due to a "trash AI-powered" phishing report

Itch.io is offline due to a phishing report linked to Funko's software, causing domain access issues.
The site aims for quick resolution to avoid using a new domain.

itch.io says it was taken down by Funko

itch.io's outage was caused by a false phishing report generated by an automated system from Funko's brand protection software.

Itch.io says it was shut down by Funko

Itch.io was temporarily shut down due to a false phishing report linked to gaming merchandise giant Funko.

Indie game haven itch.io taken down by Funko Pop and its "trash 'AI Powered' Brand Protection Software" according to itch staff

Itch.io faced an outage due to a phishing report issued by Funko, highlighting issues with automated brand protection systems.

Itch.io is currently offline due to a "trash AI-powered" phishing report

Itch.io is offline due to a phishing report linked to Funko's software, causing domain access issues.
The site aims for quick resolution to avoid using a new domain.

itch.io says it was taken down by Funko

itch.io's outage was caused by a false phishing report generated by an automated system from Funko's brand protection software.

Itch.io says it was shut down by Funko

Itch.io was temporarily shut down due to a false phishing report linked to gaming merchandise giant Funko.
moreitchio

KFC is suing Church's over its use of the phrase 'Original Recipe'

KFC is suing Church's for using the term 'Original Recipe,' claiming trademark rights and consumer confusion.
#trademark-infringement

San Francisco Wins Preliminary Injunction to Block Oakland Airport From Using Its New 'San Francisco Bay' Name

San Francisco Airport's trademark is likely infringed by Oakland Airport's new name, according to a federal judge's preliminary ruling.

Outkast Sue EDM Duo ATLiens for Trademark Infringement

High Schoolers LLC is suing ATLiens for trademark infringement, claiming ownership of the 'ATLiens' name since 1996.

Mr. Softee playing hardball with rogue NYC operators accused of ripping off iconic music, brand

Mister Softee is defending its trademarks against copycat ice cream trucks to protect brand integrity and consumer trust.

Leveraging Inspiration: Analyzing a Ninth Circuit Case with Implications for the Law on Trademarks in Keyword Ads

Lerner & Rowe's extensive advertising has built a strong brand which they seek to protect against trademark infringement by competitors like Accident Law Group.

San Francisco Wins Preliminary Injunction to Block Oakland Airport From Using Its New 'San Francisco Bay' Name

San Francisco Airport's trademark is likely infringed by Oakland Airport's new name, according to a federal judge's preliminary ruling.

Outkast Sue EDM Duo ATLiens for Trademark Infringement

High Schoolers LLC is suing ATLiens for trademark infringement, claiming ownership of the 'ATLiens' name since 1996.

Mr. Softee playing hardball with rogue NYC operators accused of ripping off iconic music, brand

Mister Softee is defending its trademarks against copycat ice cream trucks to protect brand integrity and consumer trust.

Leveraging Inspiration: Analyzing a Ninth Circuit Case with Implications for the Law on Trademarks in Keyword Ads

Lerner & Rowe's extensive advertising has built a strong brand which they seek to protect against trademark infringement by competitors like Accident Law Group.
moretrademark-infringement

Ennoventure Secures $8.9M in Series A to Scale AI-Powered Brand Protection Technology | HackerNoon

Ennoventure raised $8.9 million to expand its AI-driven anti-counterfeit solutions in response to a growing global counterfeit market.
#marketing-strategy

Council Post: Marketers: Domain Name Decisions Are Worth Your Attention

Domains are essential for consumer engagement and brand protection.
They should be prioritized in marketing campaigns, not treated as an afterthought.
Owning the right domains enhances customer accessibility and traffic.

Council Post: Why Investing In Your Owned Assets Is The Best Business Insurance

Marketers need to focus on owned assets for sustainable success rather than fleeting trends.

Council Post: Marketers: Domain Name Decisions Are Worth Your Attention

Domains are essential for consumer engagement and brand protection.
They should be prioritized in marketing campaigns, not treated as an afterthought.
Owning the right domains enhances customer accessibility and traffic.

Council Post: Why Investing In Your Owned Assets Is The Best Business Insurance

Marketers need to focus on owned assets for sustainable success rather than fleeting trends.
moremarketing-strategy

The Dark Side of Cannabis Edibles: How Fake Packaging Can Mislead Consumers and Harm Children

Collaboration is essential among brand owners, government, and law enforcement to address the dangers posed by cannabis edibles mimicking popular brands.

EasyJet founder Stelios goes after 'brand thieves' aggressively

Trademark enforcement is crucial for brand protection, as exemplified by easyGroup's actions against those using the 'easy' prefix.

Council Post: Safeguarding Your Brand: The Crucial Role Of Domain Names In Your Online Strategy

One overlooked aspect of a robust brand protection strategy is securing the right domain names to maintain brand consistency and credibility.

AI Deepfakes Rising as Risk for APAC Organisations

AI deepfakes are becoming a rising risk for organizations and society.
International convergence on norms around AI can lead to more protection for organizations.

Brands report a rise in imposter advertisers on platforms like Meta & TikTok

Online brands like The Hippie Shake are facing the challenge of fake advertisements on platforms like Facebook, Instagram, and TikTok.
Customers may unknowingly fall for these scams, leading to a negative experience with the brand and potential financial loss.

6 Ways to Navigate a Crisis and Protect Your Reputation | Entrepreneur

Safeguarding reputation online is crucial for businesses.
Transparency and quick, thoughtful action are key in managing a crisis.

Ecommerce Product Releases: January 30, 2024

Nuvei partners with Adobe to enhance ecommerce payments
Meta launches IP reporting center to help protect brands
Etsy launches AI-powered shopping tool for selecting gifts
Bold Commerce unveils biometric checkout using face and voice

Harley Davidson sues UK retailer over "copycat" design

Harley Davidson is involved in a design dispute with UK retailer Next over a logo on a children's t-shirt, citing potential confusion and defending its brand identity.

Crypto for Advisors: Crypto and Compliance

Advisors must focus on compliance and risk in crypto to protect their brand and serve clients as fiduciaries.

Temu targets trademarked brands such as Dyson and Zara on Google and Bing

Companies like Temu are bidding on trademarks to promote their products, even if unrelated to the targeted brands.
[ Load more ]