"Design Lab's customisable controllers can be expensive coming in at 50% more the standard controllers. This created a barrier for the company when it came to purchases. In order to increase sales of Design Lab controllers and take cost out of the equation, MRM McCann and Xbox turned gamers into entrepreneurs. Fans could create their own designs and earn from those that sold. The more designs that sold, the more they earned."
"It embraced an engaging thought leadership topic - big versus small, how to do bigger things in business - what SMEs and large organisations can learn from one another. The crown jewel of the program were two videos following real businesses - big and small - as they put the Samsung products to work and achieved great things. These video served as case studies before launch, to help show, rather than tell, how the Samsung Galaxy Note8 could transform their working lives."
MRM McCann won the Grand Prix after securing Best Multi-channel Campaign, Best Digital Campaign, Best E-Commerce Website, Best Use of Programmatic and Best Corporate Communications Campaign for the Fanchise Model with Microsoft and Design Lab. Design Lab's customisable controllers cost about 50% more than standard controllers, creating a purchase barrier. MRM McCann and Xbox enabled fans to design and sell controllers, earning revenue from sales to remove cost as the main obstacle. Earnest (London) Ltd won the Chair Award and Best Product Launch Campaign for a content-led European launch of the Samsung Galaxy Note8 that used two videos as case studies demonstrating business impact.
Read at The Drum
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