"Keen to ditch an over-reliance on discounting in favour of stronger brand-led campaigns, Launch partnered with Weird Fish on a multichannel performance strategy to drive website sales, elevate brand reputation and wean customers off discounts to improve margins."
"A snapshot of the results: a 54% lift in clickthrough rates on Google and Bing ads, Meta ROAS up by 8.6% and impressions for the term 'Weird Fish' increased by 24% YoY."
"I just want to say a big thank you to the client because they allow us to experiment, push the boundaries with creative, and that's what allows us to have fantastic results on paid social."
Launch partnered with clothing retailer Weird Fish to develop a multichannel performance marketing strategy focused on reducing discount dependency while strengthening brand reputation and driving website sales. The campaign achieved significant results: 54% lift in clickthrough rates on Google and Bing ads, 8.6% increase in Meta ROAS, and 24% year-over-year growth in impressions for the 'Weird Fish' search term. The success was attributed to a collaborative relationship built on trust, allowing the team to experiment with creative approaches on paid social channels. Launch's work earned three 2024 Drum Awards: Gold in PPC for B2C, Gold in Performance, and Silver in Paid Search.
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