"For instance, if someone is on the hunt for a new pair of running shoes for a coming marathon, they can prompt the LTK chatbot to discover creators who post content about running, see what brand of sneakers they recommend, or ask just to see posts with shoes that are green. The bot remembers your conversation, helping to personalize your future chats."
"Two people can have the exact same starting message sent to the chatbot and will end up in totally different directions. You can ask what's trending right now? What are pop culture events happening? And all of that will be serviced in web searches and also LTK searches."
"The tool, trained specifically on LTK content uploaded by creators, is powered by OpenAI, the maker of ChatGPT. It sometimes uses the open web to answer questions, but all results point back to LTK's content pool."
LTK, a social shopping platform for influencers, is rolling out an AI chatbot powered by OpenAI to its US consumer app. The chatbot is trained on creator-uploaded content from LTK's platform and uses web searches to answer user queries, with all results directing back to LTK's content pool. Users can ask for product recommendations, discover relevant creators, filter by preferences like color or brand, and receive personalized results based on conversation history. The chatbot remembers previous interactions to tailor future recommendations. AI shopping tools are becoming increasingly prevalent across the e-commerce industry, with major companies like Amazon, Meta, and Google developing similar agentic shopping assistants.
Read at Business Insider
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