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fromThe Drum
20 hours ago

Research highlights similarities between US and UK social media users' behaviors

Overall, YouTube has proved to be the most used platform by both UK and US consumers (88% and 89% respectively). In the UK, YouTube is the number one platform of choice for Gen Z, being used by 93% of consumers. Whilst YouTube is the most popular platform in the US across all generations, with Meta nipping at its heels, Millennials are the generation using YouTube the most (93%).
Marketing
Marketing tech
fromModern Retail
8 months ago

Marketplace Briefing: How Shopify is pitching Shop as a 'social app' instead of a marketplace

Shopify's Shop app emphasizes a social-driven shopping experience over traditional marketplace models.
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