In May, QVC Group hosted its inaugural Super Brand Day on TikTok Shop, which drew record engagement and established the company's growing focus on social commerce. With a strategic partnership with TikTok U.K. poised for next February, CEO David Rawlinson noted the substantial international expansion plans on the platform. Recent statistics revealed a 26% increase in viewing time and a 131% growth in streaming users, with streaming expected to play a crucial role in revenue growth amid the company's financial challenges.
QVC Group's first Super Brand Day on TikTok Shop achieved record engagement, highlighting the company's commitment to social shopping and international expansion.
The company streams 24/7 on TikTok, with growth in social viewing hours translating into significant revenue, particularly targeting a pre-aggregated audience.
Collection
[
|
...
]