"The acquisition of Hydrogen allows PA Media Group to respond to our clients' increasing demand for social media services. Social media and social commerce are the fastest growing areas of digital marketing in the UK. Adding expertise and a proven track record in this area to our portfolio opens up opportunities to develop our social offering right across the group."
"It's exciting to join the PA Media Group family, which will allow us to really accelerate growth opportunities for the Hydrogen brand while supporting the expansion of social media across the wider group. A growth mindset has always been at the heart of everything we do at Hydrogen. It's allowed us to quickly become the largest social media agency in Scotland and work with amazing brands from across the UK and beyond."
PA Media has acquired Scottish social media agency Hydrogen to expand its advertising and social media capabilities. PA Media owns a portfolio including image licensor Alamy, video technology firm Stream AMG, PA Betting and PA Training and already operates digital agency Sticky. Hydrogen will complement PA Media's services and help meet growing demand for social media and social commerce across the group. Hydrogen serves clients such as Highland Park, Magners and SSE and claims to be the largest social agency in Scotland. The acquisition terms have not been disclosed.
Read at The Drum
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