"While he ran his magazine since 2016 with a focus on print, featuring local talents from around the Bay Area, with a focus on highlighting Antioch and Pittsburg areas, he recently started changing his focus to other pursuits. He launched a Knocksmith TV channel on the Roku app to feature his homemade videos, started doing more online marketing work with other companies and has been experimenting with AI programs to make new ads for other clients outside of music."
"I'm Shaun Smith, they call me Shauny B. Been running a record label as long as I've been a dad. My son and my CDs came back on the same day. That was 2003. I've functioned as a label and an artist for a while, and I started doing graphic design somewhere in there, which was a quick, easy way to make some money. It's producing income a lot quicker than trying to work as an artist...That's kind of what led me into marketing."
"I took some time off between 2010 to 2014. I took a little break. As a dad, I was kind of reevaluating what kind of direction we were going to go. My son was born in '03 and my daughter was born in '08. I was always really active as a father, but that was just kind of the time where I was a little bit exhausted and had to reroute. I was frustrated with the let downs."
Shaun "Shauny B" Smith created a record label in 2003 and later launched Knocksmith Magazine, publishing print issues since 2016 that highlight Bay Area talent, especially in Antioch and Pittsburg. Smith expanded his activities to digital platforms by launching a Knocksmith TV channel on Roku to showcase homemade videos. He diversified into online marketing and graphic design to generate steadier income and to serve other companies. Smith experimented with AI tools to produce advertisements for clients beyond music. He took a hiatus from 2010 to 2014 to focus on family and later returned to evolving creative and business pursuits.
Read at The Mercury News
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