"These appointments represent a dynamic next step for The Vitamin Shoppe as we continue building out a high-performance organization aligned with our bold growth ambitions,"
"Monika and Erica each bring deep experience at world-class brands and exceptional executional capabilities in their areas of expertise. Their leadership will be instrumental as we elevate the customer experience, hone our digital capabilities, and strengthen our operational excellence to fuel this next phase of our evolution and expansion."
"Grabania will manage the company's digital marketing operations with the goal of growing customer engagement and loyalty, and expanding brand presence across its digital channels. She brings more than two decades of experience to the position, including at companies such as Flora Food Group North America, L'Oréal USA, A&E Television Networks and Mindshare/Unilever."
"Evans will plan, forecast and allocate inventory across the company to optimize product availability, sales and channel efficiency. Evans also has over 20 years of experience, including at GNC, Praia Beauty Group and HSN."
Monika Grabania was named vice president of digital marketing and Erica Evans was named vice president of inventory planning at The Vitamin Shoppe. Grabania will oversee digital marketing to grow customer engagement, loyalty, and expand brand presence across digital channels. Grabania brings more than two decades of experience from Flora Food Group North America, L'Oréal USA, A&E Television Networks and Mindshare/Unilever. Evans will plan, forecast and allocate inventory to optimize product availability, sales and channel efficiency. Evans has over 20 years of experience including roles at GNC, Praia Beauty Group and HSN. The company has also added other senior leaders as part of a broader effort to elevate customer experience, sharpen digital capabilities, and improve operational excellence.
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