"Birmingham City Football Club has launched two websites dedicated to its junior fanbase, designed by digital marketing agency Rippleffect. Accessed via the club's official website, the sites ( Beau's Buddies and Blues Crew) are online portals for young fans and encourage members to interact with the brand and increase membership to its two junior clubs: Beau's Buddies and Blues Crew. Members can gain access to games, puzzles, competitions, skills videos and all the latest news on the club and its players."
"The junior websites provide a unique opportunity for the club to interact and engage with its young fans. A key element of our brief was to ensure kids can learn and improve their game using the site, and also ensure they have a voice and a platform to be heard. It also provides a quick and easy way to update content on a daily basis and tailor it specifically to junior Blues."
"Since the launch of the Beau's Buddies and Blues Crew websites we have seen our membership numbers increase significantly. Interacting with our young supporters is one of the key focuses at the club as we build for the future. We are delighted to have two fantastic websites designed specifically for children to keep them up to date with news, events and games from the club."
Two websites dedicated to Birmingham City's junior fanbase were launched and are accessible via the club's official website. The sites, Beau's Buddies and Blues Crew, serve as online portals for young fans and encourage interaction and membership growth. Members gain access to games, puzzles, competitions, skills videos and up-to-date news on the club and players. The platforms support daily content updates, aim to help kids learn and improve their game, and provide a voice and platform for young supporters. Membership numbers increased significantly following the launch. Rippleffect designed the sites and has additional club microsite work underway.
Read at The Drum
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