"It recently disclosed that India Times was the most-effective English language publisher on Facebook in terms of shares, ahead of NBC and Fox News (with the Daily Mail in seventh and the BBC in eighth). It analysed the optimum length of a story for maximum shares and found that the sweet spot for the New York Times audience is 1,021 words, but for the BBC it's 721 and for the Huffington Post it's 641."
"The value of these tools is now being recognised by brand marketers (Reebok), media agencies (OMD), public relations businesses (Edelman) and finance companies (Mastercard) who see competitive advantage in being able to predict the public's reaction to story telling, whether it is of an editorial or commercial nature. NewsWhip's client list stands at 320 companies. It frequently publishes findings that give a greater understanding of how social media is being used to read news."
NewsWhip is a Dublin-based digital company that has accumulated a large pool of historic social media data. The company provides tools called Spike and Analytics to scan that data, identify emerging stories, and investigate trends for newsrooms. Major publishers such as the BBC, the Guardian and the Washington Post use the tools. Brand marketers, media agencies, PR firms and finance companies also subscribe, with a client list of 320 companies. NewsWhip publishes findings on social sharing, including that India Times ranked highest for English-language Facebook shares and that optimal story lengths vary by publisher.
Read at The Drum
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