#content-performance

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#instagram

Instagram Updates Metrics to Focus Creators on 'Views'

Introducing 'Views' as the primary metric for all Instagram formats.

Facebook Follows Instagram and Moves to 'Views' as the Primary Metric for All Formats - Lindsey Gamble

Facebook is adopting Views as the main metric for all posts, similar to Instagram.
Standardization of metrics will help creators and brands understand content performance better.

Facebook is changing its primary metric to 'views'

Meta has adopted 'views' as a primary metric for all content on Facebook, aligning with Instagram for clearer performance measurement.

Instagram Updates Metrics to Focus Creators on 'Views'

Introducing 'Views' as the primary metric for all Instagram formats.

Facebook Follows Instagram and Moves to 'Views' as the Primary Metric for All Formats - Lindsey Gamble

Facebook is adopting Views as the main metric for all posts, similar to Instagram.
Standardization of metrics will help creators and brands understand content performance better.

Facebook is changing its primary metric to 'views'

Meta has adopted 'views' as a primary metric for all content on Facebook, aligning with Instagram for clearer performance measurement.
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LinkedIn's Rolling Out a New Sponsored Post Option to Maximize Content Benefits

LinkedIn is rolling out sponsored posts for all users, allowing admins to promote company-page articles with a CTA button to generate leads.
The new ad consideration provides a more direct means to measure response and maximize content performance on LinkedIn.
Integration of post amplification and other CTA options is planned for the future, incentivizing more businesses to post on LinkedIn and boosting its usage.
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