7 brilliant examples of how brands are using illustrations in their marketing

"Today, illustrations are mostly created through digital means and can be static or animated. These unique visuals can simplify complex text, guide readers through a page, pull their eye to important content, and convey a brand's personality. Illustrations in advertising were big business in the 1950's. In fact, most adverts were illustrations of deliriously happy people hawking products. They were certainly on to something, although not to today's high-tech, visual standards."

"Whether that is on websites, ads or social media channels, illustrative graphics are reaching customers on a different, more light-hearted level. Many brands have already hit the nail on the head with their branding artwork. Here are some great examples of putting illustrative graphics to picture-perfect use. Ads The creative possibilities of illustrations, whether static or animated, lift ads to an entirely new level. With the digital techniques available, imagination is the only limit."

Illustrations are now primarily produced digitally and take static or animated forms. These visuals simplify complex text, guide readers through pages, direct attention to key content, and communicate brand personality. Illustrative advertising was prominent in the 1950s with joyful, hand-drawn adverts and has experienced a modern resurgence as an effective marketing tool. Illustrations raise the memorability and creative scope of ads, and digital techniques expand possibilities for mixed media. On websites, illustrations break heavy content into bite-sized, colorful components and support UI elements such as buttons and navigation. Notable examples include dynamic promotional reels and branded hero imagery.

Read at The Drum