"The agency started as its youthful founders were finishing off their degree courses. Wowed by the potential of the internet, but dulled by the fear of having to suffer a "corporate job", they launched E3. "We'd played around with the web at university and were excited about where it could go," Avery remembers. "But we looked at corporate life and thought, actually, to get to where we want to be, it is going to take 10 to 15 years of that corporate life,"
"With the digital sector in its infancy, and with "big grins and big plans", the pair revelled in starting up a business on a "blank page". But for all their youthful exuberance, they lacked, by their own admission, the necessary nouse to take their business to a size where they could start attracting the big name brands they craved to work with."
Stuart Avery and Mike Bennett completed a management buyout to regain full control of E3, the digital marketing agency they launched in 1997. The company expanded from a student-house cellar start-up to 45 employees, primarily in Bristol with a seven-person London presence. E3 secured major clients including Siemens, Toshiba and Peugeot, gaining an enviable reputation. The founders started the business to pursue internet opportunities rather than traditional corporate careers. Early investment from client Dougal Templeton and Scott Davidson in 2000 helped scale the business and attract established clients despite initial gaps in commercial experience.
Read at The Drum
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