""If I had to go back to square one, I'd jump right into building something online that solves a real world problem," said Kirksey. He explained he wouldn't waste any time chasing trends or products that might work. "I'd hit the ground running with SEO and digital marketing services, because they're something everyone will always need no matter what the economy is like," according to Kirksey."
"Additionally, Kirksey said he'd find local businesses that were hemorrhaging money in advertising that didn't give them any results. "And I'd offer to rebuild their online visibility so they could attract customers," he stated. "I'd charge less at first, not because I'd undervalue my services, but rather to create a situation where I could prove results quickly." Then, Kirksey said he'd take that proof of consistent success and use that to attract higher paying clients."
Start by building an online product or service that solves a real-world problem and avoid chasing fleeting trends or unproven products. Prioritize SEO and digital marketing services because demand remains stable across economic cycles. Identify local businesses wasting money on advertising that fails to deliver results. Offer to rebuild those businesses' online visibility to attract customers, initially charging less to quickly demonstrate measurable results. Use documented success and case studies to secure higher-paying clients. Reach business owners with personalized pitches and publish educational content that clarifies value and builds trust.
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