"There's always new tools available in marketing land - that's why it's so fun, you're always learning! Facebook shops just launched a new e-commerce product for example, and ensuring your website is connected to platforms like Shopify or ensuring your Google Tags are in place. It's really about getting back to basics."
"It's great to hear ideas that capture the spirit of our family business in a positive way."
Small businesses often face resource shortages and misaligned e-commerce strategies that hinder success. Two small companies, Caurnie Soaperie and Grand Tea & Imports, identified specific challenges and received creative proposals from industry contributor teams. The teams focused on practical e-commerce setup, use of Facebook Ads, Instagram, video content, Shopify integration, and proper Google Tags to track performance. Emphasis centered on returning to marketing basics while adopting new tools such as Facebook Shops. Proposed changes were shown alongside projected business impacts, and business owners reacted positively to ideas aligned with their family business identity.
Read at The Drum
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