"As Indian marketers seek more innovative solutions to reach their target audience and deliver impactful experiences at scale, mobile has become a more attractive target thanks to the ever-increasing role that smartphones play in the daily lives of Indians. Combined with some of the lowest mobile data rates in the world, India has become a Top 5 market for mobile gaming."
"The share of mobile advertising is already 47 percent of digital media spending overall, expected to grow up to 67 percent by 2021. India is now one of the largest global markets when it comes to mobile advertising. AdColony, one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion global users, has recently taken a step forward and invested in human resources to strengthen the business in India."
India's mobile advertising market is experiencing significant growth as internet penetration and smartphone adoption accelerate across the country. Mobile advertising now represents 47 percent of digital media spending, projected to reach 67 percent by 2021. India ranks among the top five global markets for mobile gaming and has become one of the largest mobile advertising markets worldwide. AdColony, a leading mobile advertising platform with over 1.5 billion global users, has strengthened its India operations by promoting Amit Rathi to Country Manager. With over 16 years of digital advertising experience, Rathi will lead efforts to deliver innovative mobile video solutions and brand engagement strategies to Indian marketers, agencies, and publishers seeking to reach target audiences at scale.
Read at Thedrum
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