"When I buy something online, I don't want to receive more than two emails: one to confirm my order has been received, and another to tell me when it will be delivered. The numerous notifications we receive while browsing, buying and then waiting for delivery are presumably meant to be reassuring. But since when is harassment reassuring? Imagine a world in which the second you walk into a shop, someone taps you on the shoulder and asks: Can I help you today?"
"When you find what you are looking for and place it in your basket, this instigates more nuisance. Hurry! Twenty-one other people have this in their basket too! Of course 21 other people have this in their basket, it's shower gel and a significant number of people shower. This doesn't make you rush. It makes you thrilled that the consensus remains in favour of personal hygiene."
Online shopping is accompanied by a flood of notifications that interrupt browsing, purchasing, and delivery tracking. Many messages are presented as reassurance but instead create pressure, urgency, and annoyance. The experience mirrors an overbearing in-store encounter with repeated prompts, data requests, upsell offers, and demands to sign up for unrelated services. Constant post-purchase alerts further consume attention and time without adding meaningful value. The cumulative effect is fatigue and relief only when the bombardment ends, restoring a sense of calm after the transaction completes.
Read at www.theguardian.com
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