"To address its clients' privacy challenges without adding friction to their digital journeys, the agency recently upgraded its consent management strategy. In a demanding regulatory environment marked by increased scrutiny from the Dutch Data Protection Authority (Autoriteit Persoonsgegevens - AP), which has recently stepped up inspections of cookie banners, and with data playing an increasingly critical role in marketing performance, the agency was looking for a solution capable of reconciling compliance, user experience, and marketing efficiency."
"By deploying Axeptio, MM Creative Agency has been able to leverage extensive visual customisation capabilities to adapt consent banners to each client's brand identity and marketing objectives, while ensuring access to a solution that can evolve alongside the regulatory framework."
"The cookie banner is a visible element. Being able to customise it in detail - images, logo, text, colours, buttons, and now even video - is essential to remain aligned with the site's identity."
MM Creative Agency upgraded its consent management strategy to address client privacy challenges while avoiding friction in digital journeys. Increased scrutiny from the Dutch Data Protection Authority (Autoriteit Persoonsgegevens - AP) and the growing importance of data for marketing performance prompted the agency to seek a solution that reconciles compliance, user experience, and marketing efficiency. By deploying Axeptio, the agency gained extensive visual customisation for consent banners to match brand identity and marketing objectives, plus a platform capable of evolving with regulatory changes. Detailed customization options include images, logos, text, colours, buttons, and video to keep banners aligned with site identity while supporting marketing needs.
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