#consent-management

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Marketing
fromThe Drum
2 weeks ago

Trust is a strategic asset in digital marketing

Brands must prioritize trust-driven strategies, invest in first-party data and privacy-enhancing technology, and adapt measurement and AI approaches to succeed amid stricter privacy rules.
#data-privacy
Marketing tech
fromThe Drum
3 months ago

Data deluge: 'Marketers (treated it like) a candy shop... it was too much'

The future of marketing focuses on consented data that earn user trust, moving away from data hoarding.
Data privacy is now an essential element of user experience in marketing.
Marketing tech
fromThe Drum
3 months ago

Data deluge: 'Marketers (treated it like) a candy shop... it was too much'

The future of marketing focuses on consented data that earn user trust, moving away from data hoarding.
Data privacy is now an essential element of user experience in marketing.
more#data-privacy
Privacy technologies
fromExchangewire
2 months ago

Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide

Axeptio and Stape partnership aims to simplify and enhance server-side tracking for global businesses amidst increasing data and privacy restrictions.
Marketing tech
fromExchangewire
3 months ago

OKAST Selects Axeptio to Strengthen its Consent Management Strategy Across Europe

OKAST partners with Axeptio to enhance compliance and monetization of streaming platforms across Europe.
The partnership integrates consent management to address privacy regulations and improve user experience.
#isoiec-ts-27560
fromHackernoon
3 months ago
EU data protection

Consent Control Goes Mobile: ISO Standards Meet EU's Digital Identity Vision | HackerNoon

fromHackernoon
3 months ago
EU data protection

Consent Control Goes Mobile: ISO Standards Meet EU's Digital Identity Vision | HackerNoon

more#isoiec-ts-27560
fromHackernoon
3 months ago

Analysis of ISO/IEC TS 27560:2023 for GDPR Compliance Using Data Privacy Vocabulary | HackerNoon

The ISO/IEC TS 27560:2023 standard provides a framework for creating machine-readable consent records and facilitates compliance with GDPR and other privacy regulations.
EU data protection
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