"In August, the Tech Lab the AI Content Monetization Protocols Working Group. And yesterday it that LiveRamp has "donated" a framework for how AI agents communicate and recognize human users and other agentic tech in online advertising. The product, dubbed Universal Context Protocol (UCP), is a way to identify users or agents without disclosing raw data. It can also interpret what a user or agent is doing and recognize how they respond to ads."
"The Tech Lab also has a vision for how the protocol will help with consent management practices. "The industry will need to collectively agree on what consent means when a consumer's only point of contact with a company is through a single agent-to-agent interaction," Katsur writes. "UCP's specifications for privacy-safe signal exchange, consent controls and agentic attestation help address these fundamental questions.""
"Revenue is down 6% compared to the year-ago quarter, from $472 million to $446 million - but the gross margin increased at an accelerated rate. Spotify's advertising business has been in the midst of a reset recently, Alex Norström, the company's chief business officer and co-president, told investors. But it growing, in no small part due to new DSP partnerships with Amazon and Yahoo. Which, yes, means that Spotify's video ad inventory will now be available to advertisers on a programmatic basis."
IAB Tech Lab formed the AI Content Monetization Protocols Working Group and incorporated LiveRamp's donated Universal Context Protocol (UCP) framework. UCP identifies users or agents without disclosing raw data, interprets agent behavior, and recognizes ad responses. The protocol includes specifications for privacy-safe signal exchange, consent controls and agentic attestation to address consent when interactions occur via agent-to-agent exchanges. Spotify's ad-supported revenue fell from $472 million to $446 million year-over-year while gross margin improved, driven by a reset of its advertising business and new DSP partnerships with Amazon and Yahoo enabling programmatic access to video ad inventory. Coca-Cola launched AI-generated holiday ads with studio Secret Level.
#universal-context-protocol-ucp #iab-tech-lab #consent-management #programmatic-advertising #spotify-advertising
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