Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide
Briefly

Axeptio and Stape are partnering to enhance server-side tagging for businesses worldwide. This partnership addresses challenges posed by browser restrictions and ad blockers that impact audience monitoring. By utilizing server-side architecture, brands can improve data quality and regain visibility over their marketing efforts. The combination of Axeptio's consent management platform and Stape's server-side infrastructure simplifies technical integration and promotes compliance with privacy regulations, while protecting user experience and ensuring correct consent collection. Together, they aim to scale accessible server-side tracking across the global market.
In response to increasing browser restrictions and ad blockers, a partnership between Axeptio and Stape aims to make server-side tagging more accessible for businesses globally. This collaboration addresses the growing challenges of monitoring and activating audiences by promoting server-side architecture, critical for restoring data quality and marketing visibility.
Axeptio's consent management platform combined with Stape's server-side technology creates a seamless environment for data processing. This synergy allows brands to circumvent restrictions imposed by browsers and ad blockers while ensuring the correct display of consent collection and enhancing user experience.
Read at Exchangewire
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