#server-side-tracking

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#data-accuracy #privacy--consent #cookies--browser-tracking #cookieless-measurement #cookieless-attribution
Marketing tech
fromMarTech
6 days ago

Why server-side tracking is making a comeback in the privacy-first era | MarTech

Return to server-side tracking restores control over data accuracy, privacy, and site performance as client-side cookies and tags become unreliable.
Marketing tech
fromBusiness
1 month ago

Cookieless Measurement and Cookieless Attribution: The Future of Digital Marketing - Business

Marketers must adopt cookieless measurement and attribution, leveraging first-party data, server-side tracking, contextual targeting, cohorts, and aggregated models to measure performance.
EU data protection
fromExchangewire
1 month ago

Axeptio & TAGGRS Partner to Help Marketers Regain Control of their Data

Axeptio and TAGGRS partnered to deliver EU-compliant, high-performance server-side tracking that restores marketers' data quality and control amid browser restrictions and ad blockers.
Privacy technologies
fromExchangewire
3 months ago

Axeptio & Stape Join Forces to Make Server-Side Tracking More Accessible Worldwide

Axeptio and Stape partnership aims to simplify and enhance server-side tracking for global businesses amidst increasing data and privacy restrictions.
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