Marketing techfromMarTech1 month agoWhy server-side tracking is making a comeback in the privacy-first era | MarTechReturn to server-side tracking restores control over data accuracy, privacy, and site performance as client-side cookies and tags become unreliable.
Marketing techfromMarTech2 months agoNavigating the chaos of consent, compliance and customer trust in an AI world | MarTechQuality, responsibly collected data plus transparent, agile governance is essential for marketers to realize AI's value while preserving consumer trust.