""Consent fatigue on the web is now widely acknowledged. But it also reflects a positive shift in the European framework: consent is now firmly established. The question is no longer whether consent should exist, but how it can be integrated into the user experience in a way that is smooth, transparent and meaningful," explains Romain Bessuges-Meusy, CEO and co-founder of Axeptio."
"The association intends to promote GDPR-compliant practices while addressing the challenges posed by proposals that could limit user choice and control over their data."
The European CMP Association was established by Axeptio, Didomi, iubenda, and Usercentrics to represent consent management platform providers in Europe. Founded on March 20, 2026, in Brussels, the association aims to unify voices on consent-related issues during significant regulatory changes, particularly with the Digital Omnibus proposals. The organization seeks to ensure that regulatory frameworks protect citizens' rights while remaining competitive and sustainable. It addresses consent fatigue and emphasizes the importance of integrating consent into user experiences effectively.
Read at Exchangewire
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