"In today's marketing ecosystem, landing pages are the starting point of an automated journey encompassing email, analytics, and retargeting. Yet these tools rely on one essential condition: user consent. Under Law 25, marketers in Québec must obtain clear, specific, and informed consent before activating trackers, pixels, third-party cookies, or analytics scripts. Without this, behavioral and conversion data cannot be lawfully processed, significantly limiting marketing performance and personalization potential."
""For CyberImpact's clients, this partnership delivers twofold value. First, it strengthens user trust through transparent and elegantly designed consent experiences. Second, it enhances the customer journey with the most customizable consent interface on the market, complete with visuals, video, storytelling, and segmentation options that make privacy interaction both immersive and engaging." - Cedrik Lafrance, Country Manager Canada, Axeptio"
CyberImpact partnered with Axeptio to embed consent management directly into landing pages, enabling Canadian organizations to obtain clear, specific, and informed user consent before activating trackers, pixels, third-party cookies, or analytics scripts. Under Québec Law 25 and federal PIPEDA, lawful consent is required to process behavioral and conversion data. The integration provides a compliance layer while preserving data-driven performance, targeting, and advanced marketing automation. The consent interface offers customization with visuals, video, storytelling, and segmentation to enhance user trust and engagement. CyberImpact serves SMEs, municipalities, and associations with email automation, segmentation, and form-based engagement.
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