"As intelligent systems take on more responsibility, marketers must ensure that performance doesn't come at the cost of privacy. The good news? AI can be both privacy-conscious and results-oriented, supporting personalization while honoring user intent. At the upcoming MarTech Conference, which is available free and online, Nov. 4, 2025, the session "Consent, compliance and trust in the AI age" will explore how marketers are using automation to turn compliance from a hurdle into a competitive advantage."
"Privacy laws are quickly evolving. Staying compliant means more than just checking boxes. AI helps teams respond dynamically, orchestrating personalized privacy experiences that adapt in real-time. Whether it's managing cookie preferences or segmenting users based on consent levels, intelligent systems are stepping in to simplify what was once a manual, risk-prone process. Marketers no longer have to choose between compliance and conversion. AI-powered platforms are balancing both, enabling more intelligent targeting based on real-time consent signals."
"This session will showcase how AI supports privacy-first personalization, turning consent into a data asset rather than a liability. Attendees will walk away with clear strategies for managing consent and compliance at scale without slowing down their MOps. The panel will discuss: Real-time preference updates. Consent-aware segmentation. Regulatory risk mitigation. In the AI age, trust isn't just a legal requirement-it's a growth strategy."
Intelligent systems are increasing marketing responsibilities, requiring safeguards so performance does not compromise privacy. AI can support privacy-conscious personalization while honoring user intent. Evolving privacy laws demand dynamic compliance beyond checkbox approaches. AI enables real-time orchestration of personalized privacy experiences, managing cookie preferences and segmenting users by consent levels. AI-powered platforms balance compliance and conversion by enabling consent-aware targeting based on real-time signals, treating consent as a data asset. Strategies include real-time preference updates, consent-aware segmentation, and regulatory risk mitigation to manage consent and compliance at scale without slowing marketing operations.
Read at MarTech
Unable to calculate read time
Collection
[
|
...
]