"Global Privacy Control is a browser-level signal that allows users to express-prior to any interaction with a website-their decision to opt out of the sale or sharing of their personal data. To meet these evolving legal requirements, Axeptio now integrates GPC signal detection and processing through a new feature available for projects using a CCPA banner, a prerequisite for remaining compliant in the United States."
"By integrating GPC into its CMP, Axeptio enables businesses to: ● respect users' preferences regarding the sharing of their personal data, ● reduce legal risks related to compliance with US privacy laws, ● offer a consistent and transparent consent experience across all regions. The feature is fully integrated into Axeptio's existing consent flows and can be easily activated from the platform, simplifying compliance management in multi-regulatory environments."
"This obligation concerns businesses, not American citizens. Users remain free to activate-or not activate-the GPC in their browser. Adoption today is still limited, with around 1% of the US population having an active signal. However, as soon as a signal is emitted, the company must be able to process it properly. Otherwise, it exposes itself to a risk of non-compliance."
Axeptio launched a Global Privacy Control (GPC) feature for its consent management platform used by more than 80,000 websites worldwide. The functionality automatically detects and honors GPC signals sent by users' browsers to comply with regulations such as the CCPA/CPRA, Colorado Privacy Act, and Connecticut Data Privacy Act. GPC is a browser-level signal that lets users express, prior to any interaction, an opt-out of sale or sharing of personal data. The feature integrates detection and processing for projects using a CCPA banner and fully embeds into existing consent flows for easy activation. Adoption remains low—around 1% in the US—but businesses must be prepared to process signals to avoid non-compliance.
Read at Exchangewire
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