McDonald's, Twitter, Nestle, Buzzfeed and more to speak at Dmexco 2015

"An array of top brands, media companies and agencies including McDonald's, Twitter, Nestle and Buzzfeed are set to speak at this year's Dmexco conference taking place in Cologne. Titled Bridging Worlds: On the road to the digiconomy, the 2015 conference, which runs between the 16 and 17 September will feature speakers from across the world discussing the key themes effecting brands, agency networks, digital firms, trading companies, media owners, and creatives and visionaries."

"We are convinced that in the future business success will crucially depend on whether companies can combine real and virtual worlds, and digital and analog worlds, with one another and whether they can build a bridge to the consumer of tomorrow. We have therefore set ourselves the following goal for the Expo and Conference of Dmexco 2015: to unite all the areas and disciplines of digital business, and thus to create the key bridge into a new digital era for companies."

Dmexco 2015, titled Bridging Worlds: On the road to the digiconomy, runs between 16 and 17 September in Cologne. An array of top brands, media companies and agencies including McDonald's, Twitter, Nestle and Buzzfeed will speak. Senior marketing executives such as Raja Rajamannar (Mastercard), Babs Rangaiah (Unilever) and Deborah Wahl (McDonald's) will appear, and German advertising leaders will host sessions for the first time. Agency strategy reports will come from WPP's Sir Martin Sorrell and Havas' Yannick Bolloré, with additional insights from Twitter, AOL, Facebook and Google. Organizers aim to unite digital business disciplines to bridge real and virtual worlds. The complete program will be available online at the end of July.

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