#brands
#brands

How To Find Trending Sounds on TikTok (2024) - Shopify

Brands can leverage TikTok sounds for growth potential by following trending audio on the platform. [ more ]

The Business of Fashion

What Ban? Brands Double Down on TikTok Shop

Brands continue to invest in TikTok despite potential ban, leveraging its popularity for social marketing and e-commerce. [ more ]

www.nytimes.com

With TikTok Under Fire, Brands That Rely on It Worry

TikTok is a key platform for many brands in beauty, skin care, fashion, and health industries.

Potential ban of TikTok in the U.S. poses significant concerns for companies leveraging the platform for marketing. [ more ]

KALTBLUT Magazine

AWEK - KALTBLUT Magazine

Fashion editorial featuring various brands and models. [ more ]

www.theguardian.com

Hire power: what to wear for a job interview

Quality fashion items range from $25 to $259.

Various brands offer a wide selection of clothing and accessories at different price points. [ more ]

Who What Wear

A New Yorker on a Budget Walks Into Nordstrom-30 Items She'd Buy Instantly

Nordstrom is a retailer that offers a variety of brands and private-label pieces

This article highlights 30 affordable and chic items from Nordstrom [ more ]

www.esquire.com

Major League Baseball

The 19 Best Baseball Caps for Men 2024

PRL and Nike are popular choices for baseball caps.

47 and Rowing Blazers have collaborated on a preppy baseball cap collection. [ more ]

Who What Wear

Act Fast-These 30 Chic Anthropologie Items Are Definitely Going to Sell Out

Anthropologie offers a wide range of brands and in-house products.

The author found 30 Anthropologie picks for their wardrobe. [ more ]

KALTBLUT Magazine

4 months ago

Photography

Downtown underground - KALTBLUT Magazine

The models featured in the photography are Vito and Mattew, Michel and Alex, and Alessandro.

The fashion brands used in the styling include Florania, Dirk Bikkembergs, N°21, Neil Barrett, and Jordanluca. [ more ]

The Drum

Forbes accused of selling MFA media to brands under guise of legitimate ad space

Forbes misled advertisers into buying ads on a spammy subdomain instead of their main site.

The spammy subdomain had excessively high numbers of ads and did not allow organic search access. [ more ]

Caixinglobal

In Depth: Brands Worry About Growing Sway of China's Star Livestreamers

Livestreaming platforms struggle to control influencer behavior.

Influencers gain power and control as they grow in popularity. [ more ]

Adweek

Buying Retail Media Off-Site Creates Transparency Woes

Retail media networks are evolving into media agencies with unique challenges.

Brands targeting consumers at the point of purchase are expanding beyond retailer sites and apps. [ more ]

Retail Brew

How retail media networks are reshaping the industry gets center stage at NRF

Retailers are building retail media networks (RMNs) to sell advertising space to brands.

Retailers are becoming the customer of the brands they carry, changing the dynamic of their relationship. [ more ]

www.nytimes.com

Advertisers Say They Do Not Plan to Return to X After Musk's Comments

Advertisers are not planning to advertise on X (previously Twitter) following Elon Musk's insult and expletive-laden remarks against brands.

Temporary spending pauses by advertisers on X are likely to become permanent freezes due to Musk's comments. [ more ]

Newsday

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Businesses should diversify marketing strategies beyond TikTok.

Big brands are preparing for the possibility of TikTok being banned by exploring alternative marketing platforms. [ more ]

Entrepreneur

How Businesses Can Protect Themselves if TikTok Is Banned | Entrepreneur

The recent bill might ban TikTok in the US, causing concern for its users, creators, small businesses, and brands.

Creators should focus on building their own brand and consider long-term partnerships during the uncertainty around TikTok. [ more ]

Retail Brew

Three social media marketing tips retailers and brands should keep in mind this year

Social media marketing is evolving rapidly with new platforms and influencers.

Combining entertainment with selling is crucial for success in social media marketing. [ more ]

Digiday

Artificial intelligence

Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses

Over half of brands and retailers are already using generative AI or natural language processing tools.

Chatbots and copy generation are the most popular uses of generative AI technology among brands. [ more ]

Digiday

6 months ago

Digiday+ Research: Brands turn up their TikTok investments for the holidays

TikTok is becoming more valuable to brands and retailers for driving revenues and branding.

A significant increase in the percentage of brands and retailers who find TikTok extremely valuable for driving revenues.

Almost all brands agree that TikTok is at least somewhat valuable for branding. [ more ]

The Drum

Your gen Z ads aren't working: How to put youth voices at the forefront of marketing

Gen Z is the largest and fastest-growing demographic globally, with over 2 billion 18-24-year-olds

Brands need to fix their marketing to appeal to Gen Z [ more ]

Digiday

Research Briefing: Amazon's value to brands' holiday plans spikes, Google's stalls

Brands and retailers are increasing their marketing spend on Amazon and making it a more important part of their holiday plans.

Amazon's value to brands increases during the holidays because it acts as both a sales channel and a search engine for product discovery. [ more ]

Digiday

6 months ago

Media Buying Briefing: Media.Monks on the trouble, and upside, with advertising in gaming

Gaming provides a massive and hard-to-reach audience for brands, but also carries risks of inauthenticity.

Media agencies are seeking out opportunities for brands to get involved in gaming.

Gaming is considered the most important place for brands to be and has a larger impact than the movie industry. [ more ]

moremarketing

TechCrunch

1 week ago

Photo editing app VSCO launches marketplace to connect photographers with brands | TechCrunch

Empowering photographers through VSCO Hub marketplace for brand connections. [ more ]

Digiday

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

Brands are increasing marketing spend on YouTube, while agencies lag behind in platform usage. [ more ]

Shopify

11 Best Affiliate Networks for Marketers (2023) - Shopify

Affiliate networks connect publishers and brands for mutually beneficial partnerships.

Affiliate networks simplify the process of finding programs and organizing payouts. [ more ]

Digiday

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainment

Marketers are leveraging movies and TV to market brands.

Brands are exploring deeper ties with entertainment industry for marketing. [ more ]

Practical Ecommerce

New Ecommerce Tools: February 19, 2024

AccessiBe launches Shopify app for accessible ecommerce

Amazon introduces new performance metrics for brands

LiveRamp offers privacy-centric integrations with Amazon Ads [ more ]

The Drum

Bold & beautiful Black History Month campaigns, from Urban Outfitters, Audible & more

Renowned brands and agencies are actively participating in celebrating Black History Month and amplifying narratives of Black resilience and culture.

Initiatives include Urban Outfitters' 'Freedom of Expression: Skate Expectations' campaign, which highlights roller skating as a form of self-expression for Black people in the post-civil rights era. [ more ]

www.esquire.com

2 weeks ago

Bicycling

The 10 Best Athletic Socks for Men 2024

Athletic socks come in various designs and materials suitable for different needs and preferences. [ more ]

www.esquire.com

JavaScript

21 Best Deals from Bespoke Post's Sale Section April 2024

Bespoke Post offers a wide variety of brands and products, including best-sellers, in its online marketplace. The site also features significant discounts in its sale section. [ more ]

Adweek

Marketing tech

Buyers Are Wasting Money on Alt IDs

Brands face over-targeting and wastage when using alternative identifiers due to limited cookieless inventory. [ more ]

Creative Bloq

Graphic design

Coca-Cola's logo free-for-all makes a refreshing change

Brands are often strict about logo usage, but Coca-Cola is embracing local interpretations in its latest campaign.

Coca-Cola's 'Every Coca-Cola is Welcome' campaign showcases inclusiveness by featuring various creative interpretations of its iconic logo. [ more ]

www.theguardian.com

Fun with our piers: what to wear for a trip to the seaside

Luxury brands like Monclondon and Axelarigato offer high-end items at a premium price point.

A variety of fashion pieces from different brands across the price spectrum are featured in the list. [ more ]

VentureBeat

Artificial intelligence

Exclusive | Adtech pioneers launch AI startup to empower publishers and brands at 'crucial moment'

AI agents by Firsthand empower publishers/brands to engage with consumers directly, retaining control over data/content.

Seed round of $6.65 million led by Radical Ventures for Firsthand, founded by Jonathan Heller, Michael Rubenstein, and Wei Wei. [ more ]

KALTBLUT Magazine

Design

Unleash The Red - KALTBLUT Magazine

High fashion photography featuring Levente Varga.

Collaboration between photographer, stylist, hair & makeup artist showcasing various brands. [ more ]

Itsnicethat

Design

Hair how-tos and curious chairs: The best projects from Seoul Design festival

Key takeaway 1

Key takeaway 2 [ more ]

MarTech

5 Super Bowl LVIII takeaways for marketers | MarTech

Social media buzz is a valuable tool for gauging consumer sentiment towards brands and marketing efforts.

Oreo's 'Twist on it' ad received the most positive sentiment on social media during the Super Bowl. [ more ]

Skift

Marriott's Ad Network: Slow Rollout for Plan to Target Hotel Guests

Marriott launched the Marriott Media Network in May 2022 to let non-hotel marketers place ads on its platforms.

Marriott is transitioning from Yahoo to Google as its media network partner. [ more ]

Exchangewire

OpenX Team Up with Givsly to Automatically Donate 5% of Gross Media Spend to Nonprofits of the Buyer's Choice - ExchangeWire.com

OpenX Technologies has launched Impact PMPs turnkey deals that integrate donations to nonprofits at no additional cost to brands.

90% of consumers report that values are important when choosing a brand, and 81% of millennials expect companies they purchase from to make charitable contributions. [ more ]

Axios

The Taylor Swift effect: Female-focused ad spots take the Super Bowl

Beauty and health food brands are buying ad spots for the Super Bowl, indicating the growing popularity of football among women and young people.

A wider and younger audience is attracting new brands to the big game. [ more ]

WWD

An Online Marketplace for 'Many People to Sell Many Things'

Orme is a new social commerce platform backed by Xcel Brands Inc. and KonnectBio Inc.

Orme aims to raise the profile of brands, reward shoppers, and help influencers make money. [ more ]

Digiday

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Creators are moving away from relying on social media platforms as middlemen for revenue generation.

Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly. [ more ]

Alleywatch

NYC startup

The AlleyWatch Startup Daily Funding Report: 1/22/2024

GreenSpark Software raised $13.4M in funding for their SaaS platform for scrap recyclers.

Wyng raised $761K in funding for their privacy-first personalization platform for brands. [ more ]

Digiday

4 months ago

CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve

Tech and Hollywood are colliding at CES, with celebrities and creators now seen as media brands in their own right.

CES provides an ideal environment for tech and entertainment elites to showcase their latest ventures and spark new deals.

Celebrities and creators at CES are looking to build their brands and leverage their fame to enter the creator economy. [ more ]

Podcasternews

Podcast

AdLarge Strengthens Sales Team, Welcomes Tom Brady

Tom Brady has joined AdLarge's sales force

Brady brings extensive experience in audio sales and working with major brands [ more ]

Digiday

Why a top Fortnite Creative studio sees opportunity in Roblox

Roblox is considered the most effective entry point to the metaverse for brands.

Atlas Creative, the leading Fortnite studio, is expanding into Roblox to reach consumers inside virtual space. [ more ]

www.nytimes.com

For Content Creators, It's the Wild Wild West

Creators must evolve and diversify into independent mini-studios to maintain authenticity and control over their audiences.

Brands need to trust creators and be clear about their key performance indicators (KPI's) in order to effectively collaborate. [ more ]

MarketWatch

Elon Musk's X may lose up to $75 million by year-end on advertiser exodus - reports

X could lose $75 million in advertising revenue by the end of the year.

Major brands have paused their marketing campaigns on X after Elon Musk's antisemitic post. [ more ]

Digiday

6 months ago