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#marketing

Here's Why Brands May Want to Avoid Weighing in on Politics

Brands should avoid weighing in on politics to prevent alienating customers and risking backlash, focusing instead on staying informed for valuable insights.

What's the outlook for the rest of 2024?

The marketing industry faces dynamic changes, presenting growth opportunities for agencies that adapt and innovate in response to consumer needs.

What Ban? Brands Double Down on TikTok Shop

Brands continue to invest in TikTok despite potential ban, leveraging its popularity for social marketing and e-commerce.

How brands from Walmart to L'Oreal are stepping up their game in Roblox in 2024

Roblox has become a significant marketing tool for brands, leveraging its massive user base and innovative advertising features.

With TikTok Under Fire, Brands That Rely on It Worry

TikTok is a key platform for many brands in beauty, skin care, fashion, and health industries.
Potential ban of TikTok in the U.S. poses significant concerns for companies leveraging the platform for marketing.

'X-odus' creates growing challenges for brand marketing

The rise of alternative social media platforms post-election presents challenges for brands in engaging consumers and maintaining trust.

Here's Why Brands May Want to Avoid Weighing in on Politics

Brands should avoid weighing in on politics to prevent alienating customers and risking backlash, focusing instead on staying informed for valuable insights.

What's the outlook for the rest of 2024?

The marketing industry faces dynamic changes, presenting growth opportunities for agencies that adapt and innovate in response to consumer needs.

What Ban? Brands Double Down on TikTok Shop

Brands continue to invest in TikTok despite potential ban, leveraging its popularity for social marketing and e-commerce.

How brands from Walmart to L'Oreal are stepping up their game in Roblox in 2024

Roblox has become a significant marketing tool for brands, leveraging its massive user base and innovative advertising features.

With TikTok Under Fire, Brands That Rely on It Worry

TikTok is a key platform for many brands in beauty, skin care, fashion, and health industries.
Potential ban of TikTok in the U.S. poses significant concerns for companies leveraging the platform for marketing.

'X-odus' creates growing challenges for brand marketing

The rise of alternative social media platforms post-election presents challenges for brands in engaging consumers and maintaining trust.
moremarketing

America's Most Loved Pistol Brands and Why They Stand Out

Glock, Smith & Wesson, and Colt are among the most dependable and popular pistol brands in America.

TheBestKids' Furniture and Where You Can Buy It

Modern children's furniture brands are focused on sustainability, style, and craftsmanship, offering a blend of safety and aesthetics for growing families.
#fashion

22 Best, Most Stylish Sportswear Brands, According to Editors

Adidas offers a one-stop shop for stylish athletic essentials, recognized by its iconic three-stripe logo.

High-Quality Swimwear Is Worth Spending a Little Extra on-6 Brands This Editor Recommends

The world of swimwear now offers a broader range of options, catering to different body types and preferences for figure-flattering, versatile, and affordable suits.

My Ode to the Anti-Jacket Jacket I Wear Every Fall

Oversize blazers are the best jacket substitute for fall weather, providing style and warmth.

Loud and proud: what to wear for a Pride event

The article lists a variety of fashion items and their prices from different websites.

Exhibitionist: what to wear for a trip to the museum

Diverse selection of fashion items catering to various tastes and budgets.

I'm a Fashion Editor, and I Wear J.Crew, Madewell, and Abercrombie a Lot-These 31 Fall Items Are the Chicest

The article highlights the author's favorite fashion brands for fall: J.Crew, Madewell, and Abercrombie & Fitch.

22 Best, Most Stylish Sportswear Brands, According to Editors

Adidas offers a one-stop shop for stylish athletic essentials, recognized by its iconic three-stripe logo.

High-Quality Swimwear Is Worth Spending a Little Extra on-6 Brands This Editor Recommends

The world of swimwear now offers a broader range of options, catering to different body types and preferences for figure-flattering, versatile, and affordable suits.

My Ode to the Anti-Jacket Jacket I Wear Every Fall

Oversize blazers are the best jacket substitute for fall weather, providing style and warmth.

Loud and proud: what to wear for a Pride event

The article lists a variety of fashion items and their prices from different websites.

Exhibitionist: what to wear for a trip to the museum

Diverse selection of fashion items catering to various tastes and budgets.

I'm a Fashion Editor, and I Wear J.Crew, Madewell, and Abercrombie a Lot-These 31 Fall Items Are the Chicest

The article highlights the author's favorite fashion brands for fall: J.Crew, Madewell, and Abercrombie & Fitch.
morefashion
#outdoor-gear

10 Best Hiking Pants For Men in 2024

Products curated by Esquire editor for hiking pants from top brands like Nike, Amazon, North Face, L.L. Bean, Eddie Bauer.
Each selected hiking pant has unique pros and cons, catering to different needs such as eco-friendliness, affordability, and style.
Features like UPF protection, moisture-wicking, and stretch fabric are highlighted across various hiking pants selections.

The Best Luggage in the World: 2024 Readers' Choice Awards

The article highlights the best luggage brands based on reader preferences, emphasizing quality, practicality, and affordability.

10 Best Hiking Pants For Men in 2024

Products curated by Esquire editor for hiking pants from top brands like Nike, Amazon, North Face, L.L. Bean, Eddie Bauer.
Each selected hiking pant has unique pros and cons, catering to different needs such as eco-friendliness, affordability, and style.
Features like UPF protection, moisture-wicking, and stretch fabric are highlighted across various hiking pants selections.

The Best Luggage in the World: 2024 Readers' Choice Awards

The article highlights the best luggage brands based on reader preferences, emphasizing quality, practicality, and affordability.
moreoutdoor-gear

Don't Bother Running If You're Not Wearing These Shoes

The right running shoe brand enhances efficiency and reduces injury risk.
Running shoes typically need to be replaced after 500 miles.
Comfort and performance are critical when selecting running shoes.
#social-media-marketing

Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands

Instagram is surpassing Facebook in brands' and retailers' usage for social media marketing.

Three social media marketing tips retailers and brands should keep in mind this year

Social media marketing is evolving rapidly with new platforms and influencers.
Combining entertainment with selling is crucial for success in social media marketing.

Why You Need To Try A Student Ambassador Program

Student ambassadorships offer flexible hours, marketing skills, free products, and compensation, making them appealing for college students.

Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands

Instagram is surpassing Facebook in brands' and retailers' usage for social media marketing.

Three social media marketing tips retailers and brands should keep in mind this year

Social media marketing is evolving rapidly with new platforms and influencers.
Combining entertainment with selling is crucial for success in social media marketing.

Why You Need To Try A Student Ambassador Program

Student ambassadorships offer flexible hours, marketing skills, free products, and compensation, making them appealing for college students.
moresocial-media-marketing
#influencer-marketing

Brands Love Influencers (Until Politics Get Involved)

Brands want to avoid influencers discussing politics. Tools use AI to predict influencer's political content and provide safety grades for brands.

In Depth: Brands Worry About Growing Sway of China's Star Livestreamers

Livestreaming platforms struggle to control influencer behavior.
Influencers gain power and control as they grow in popularity.

Brands Love Influencers (Until Politics Get Involved)

Brands want to avoid influencers discussing politics. Tools use AI to predict influencer's political content and provide safety grades for brands.

In Depth: Brands Worry About Growing Sway of China's Star Livestreamers

Livestreaming platforms struggle to control influencer behavior.
Influencers gain power and control as they grow in popularity.
moreinfluencer-marketing
#marketers

'It's a perception worry': Marketers say AI safety guardrails need more nuance

Brands and agencies invest in AI tools for efficiency, but hesitate to label AI-generated content.

How Marketers Can Adapt to LLM-Powered Search

LLMs provide answers rather than links, changing search experiences.

'It's a perception worry': Marketers say AI safety guardrails need more nuance

Brands and agencies invest in AI tools for efficiency, but hesitate to label AI-generated content.

How Marketers Can Adapt to LLM-Powered Search

LLMs provide answers rather than links, changing search experiences.
moremarketers
#quality

Avoid All Purse and Bag Brands Except These 9

Quality handbags reflect style, complete outfits, and can last for years. Top brands offer timeless design and unparalleled quality. Beware of counterfeit bags.

Avoid All Swiss Watch Brands Except These 15

Swiss watches vary in quality and price, offering options for all budget ranges.

Avoid All Purse and Bag Brands Except These 9

Quality handbags reflect style, complete outfits, and can last for years. Top brands offer timeless design and unparalleled quality. Beware of counterfeit bags.

Avoid All Swiss Watch Brands Except These 15

Swiss watches vary in quality and price, offering options for all budget ranges.
morequality

Tour de France 2024 tech wrap up: Who won with what?

Colnago's V4Rs dominated Tour de France 2024 with six stage win victories and an overall win by Pogačar.

Photo editing app VSCO launches marketplace to connect photographers with brands | TechCrunch

Empowering photographers through VSCO Hub marketplace for brand connections.

The 10 Best Athletic Socks for Men 2024

Athletic socks come in various designs and materials suitable for different needs and preferences.
#agencies

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

Brands are increasing marketing spend on YouTube, while agencies lag behind in platform usage.

Bold & beautiful Black History Month campaigns, from Urban Outfitters, Audible & more

Renowned brands and agencies are actively participating in celebrating Black History Month and amplifying narratives of Black resilience and culture.
Initiatives include Urban Outfitters' 'Freedom of Expression: Skate Expectations' campaign, which highlights roller skating as a form of self-expression for Black people in the post-civil rights era.

Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back

Brands are increasing marketing spend on YouTube, while agencies lag behind in platform usage.

Bold & beautiful Black History Month campaigns, from Urban Outfitters, Audible & more

Renowned brands and agencies are actively participating in celebrating Black History Month and amplifying narratives of Black resilience and culture.
Initiatives include Urban Outfitters' 'Freedom of Expression: Skate Expectations' campaign, which highlights roller skating as a form of self-expression for Black people in the post-civil rights era.
moreagencies

21 Best Deals from Bespoke Post's Sale Section April 2024

Bespoke Post offers a wide variety of brands and products, including best-sellers, in its online marketplace. The site also features significant discounts in its sale section.
#digital-advertising

Marriott's Ad Network: Slow Rollout for Plan to Target Hotel Guests

Marriott launched the Marriott Media Network in May 2022 to let non-hotel marketers place ads on its platforms.
Marriott is transitioning from Yahoo to Google as its media network partner.

Buyers Are Wasting Money on Alt IDs

Brands face over-targeting and wastage when using alternative identifiers due to limited cookieless inventory.

Marriott's Ad Network: Slow Rollout for Plan to Target Hotel Guests

Marriott launched the Marriott Media Network in May 2022 to let non-hotel marketers place ads on its platforms.
Marriott is transitioning from Yahoo to Google as its media network partner.

Buyers Are Wasting Money on Alt IDs

Brands face over-targeting and wastage when using alternative identifiers due to limited cookieless inventory.
moredigital-advertising
#advertising

Advertisers Say They Do Not Plan to Return to X After Musk's Comments

Advertisers are not planning to advertise on X (previously Twitter) following Elon Musk's insult and expletive-laden remarks against brands.
Temporary spending pauses by advertisers on X are likely to become permanent freezes due to Musk's comments.

Pinterest Introduces Pinterest Ad Labs for Testing New Creative and Ad Tools - Lindsey Gamble

Pinterest launches Ad Labs for brand innovation testing.

How retail media networks are reshaping the industry gets center stage at NRF

Retailers are building retail media networks (RMNs) to sell advertising space to brands.
Retailers are becoming the customer of the brands they carry, changing the dynamic of their relationship.

Forbes accused of selling MFA media to brands under guise of legitimate ad space

Forbes misled advertisers into buying ads on a spammy subdomain instead of their main site.
The spammy subdomain had excessively high numbers of ads and did not allow organic search access.

Buying Retail Media Off-Site Creates Transparency Woes

Retail media networks are evolving into media agencies with unique challenges.
Brands targeting consumers at the point of purchase are expanding beyond retailer sites and apps.

Advertisers Say They Do Not Plan to Return to X After Musk's Comments

Advertisers are not planning to advertise on X (previously Twitter) following Elon Musk's insult and expletive-laden remarks against brands.
Temporary spending pauses by advertisers on X are likely to become permanent freezes due to Musk's comments.

Pinterest Introduces Pinterest Ad Labs for Testing New Creative and Ad Tools - Lindsey Gamble

Pinterest launches Ad Labs for brand innovation testing.

How retail media networks are reshaping the industry gets center stage at NRF

Retailers are building retail media networks (RMNs) to sell advertising space to brands.
Retailers are becoming the customer of the brands they carry, changing the dynamic of their relationship.

Forbes accused of selling MFA media to brands under guise of legitimate ad space

Forbes misled advertisers into buying ads on a spammy subdomain instead of their main site.
The spammy subdomain had excessively high numbers of ads and did not allow organic search access.

Buying Retail Media Off-Site Creates Transparency Woes

Retail media networks are evolving into media agencies with unique challenges.
Brands targeting consumers at the point of purchase are expanding beyond retailer sites and apps.
moreadvertising

Coca-Cola's logo free-for-all makes a refreshing change

Brands are often strict about logo usage, but Coca-Cola is embracing local interpretations in its latest campaign.
Coca-Cola's 'Every Coca-Cola is Welcome' campaign showcases inclusiveness by featuring various creative interpretations of its iconic logo.

Fun with our piers: what to wear for a trip to the seaside

Luxury brands like Monclondon and Axelarigato offer high-end items at a premium price point.
A variety of fashion pieces from different brands across the price spectrum are featured in the list.
#tiktok

TikTok Launches Out of Phone: Mission to Amplify Creator Content to Digital Out-of-Home Channels - Lindsey Gamble

TikTok's Out of Phone: Mission program combines Branded Mission and Out of Phone initiatives, amplifying user-generated content through digital out-of-home channels.

How Businesses Can Protect Themselves if TikTok Is Banned | Entrepreneur

The recent bill might ban TikTok in the US, causing concern for its users, creators, small businesses, and brands.
Creators should focus on building their own brand and consider long-term partnerships during the uncertainty around TikTok.

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Businesses should diversify marketing strategies beyond TikTok.
Big brands are preparing for the possibility of TikTok being banned by exploring alternative marketing platforms.

TikTok Launches Out of Phone: Mission to Amplify Creator Content to Digital Out-of-Home Channels - Lindsey Gamble

TikTok's Out of Phone: Mission program combines Branded Mission and Out of Phone initiatives, amplifying user-generated content through digital out-of-home channels.

How Businesses Can Protect Themselves if TikTok Is Banned | Entrepreneur

The recent bill might ban TikTok in the US, causing concern for its users, creators, small businesses, and brands.
Creators should focus on building their own brand and consider long-term partnerships during the uncertainty around TikTok.

Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story

Businesses should diversify marketing strategies beyond TikTok.
Big brands are preparing for the possibility of TikTok being banned by exploring alternative marketing platforms.
moretiktok

The Best Cast-Iron Skillets, Tested and Reviewed

Cast-iron skillets are workhorses that develop a natural nonstick coating over time with proper care.
There are various brands of cast-iron skillets in the market, from traditional ones like Lodge to newer bespoke brands like Smithey and Butter Pat.
#publishers

11 Best Affiliate Networks for Marketers (2023) - Shopify

Affiliate networks connect publishers and brands for mutually beneficial partnerships.
Affiliate networks simplify the process of finding programs and organizing payouts.

Exclusive | Adtech pioneers launch AI startup to empower publishers and brands at 'crucial moment'

AI agents by Firsthand empower publishers/brands to engage with consumers directly, retaining control over data/content.
Seed round of $6.65 million led by Radical Ventures for Firsthand, founded by Jonathan Heller, Michael Rubenstein, and Wei Wei.

11 Best Affiliate Networks for Marketers (2023) - Shopify

Affiliate networks connect publishers and brands for mutually beneficial partnerships.
Affiliate networks simplify the process of finding programs and organizing payouts.

Exclusive | Adtech pioneers launch AI startup to empower publishers and brands at 'crucial moment'

AI agents by Firsthand empower publishers/brands to engage with consumers directly, retaining control over data/content.
Seed round of $6.65 million led by Radical Ventures for Firsthand, founded by Jonathan Heller, Michael Rubenstein, and Wei Wei.
morepublishers

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more 'open to bigger investments' in entertainment

Marketers are leveraging movies and TV to market brands.
Brands are exploring deeper ties with entertainment industry for marketing.

New Ecommerce Tools: February 19, 2024

AccessiBe launches Shopify app for accessible ecommerce
Amazon introduces new performance metrics for brands
LiveRamp offers privacy-centric integrations with Amazon Ads
#fashion-photography

Concrete Petals - KALTBLUT Magazine

Zoe Akihary's photography conveys playful calm, dreamy surrealism, and nostalgia, rooted in deep visual research to connect with brand heritage.

Mirror, Mirror! - KALTBLUT Magazine

Myriam Tisbo photographed Matteo Porta and Niccolò Porta for a KALTBLUT exclusive editorial.

Unleash The Red - KALTBLUT Magazine

High fashion photography featuring Levente Varga.
Collaboration between photographer, stylist, hair & makeup artist showcasing various brands.

Concrete Petals - KALTBLUT Magazine

Zoe Akihary's photography conveys playful calm, dreamy surrealism, and nostalgia, rooted in deep visual research to connect with brand heritage.

Mirror, Mirror! - KALTBLUT Magazine

Myriam Tisbo photographed Matteo Porta and Niccolò Porta for a KALTBLUT exclusive editorial.

Unleash The Red - KALTBLUT Magazine

High fashion photography featuring Levente Varga.
Collaboration between photographer, stylist, hair & makeup artist showcasing various brands.
morefashion-photography

Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses

Over half of brands and retailers are already using generative AI or natural language processing tools.
Chatbots and copy generation are the most popular uses of generative AI technology among brands.

5 Super Bowl LVIII takeaways for marketers | MarTech

Social media buzz is a valuable tool for gauging consumer sentiment towards brands and marketing efforts.
Oreo's 'Twist on it' ad received the most positive sentiment on social media during the Super Bowl.

OpenX Team Up with Givsly to Automatically Donate 5% of Gross Media Spend to Nonprofits of the Buyer's Choice - ExchangeWire.com

OpenX Technologies has launched Impact PMPs turnkey deals that integrate donations to nonprofits at no additional cost to brands.
90% of consumers report that values are important when choosing a brand, and 81% of millennials expect companies they purchase from to make charitable contributions.
#advertisers

The Taylor Swift effect: Female-focused ad spots take the Super Bowl

Beauty and health food brands are buying ad spots for the Super Bowl, indicating the growing popularity of football among women and young people.
A wider and younger audience is attracting new brands to the big game.

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Creators are moving away from relying on social media platforms as middlemen for revenue generation.
Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly.

The Taylor Swift effect: Female-focused ad spots take the Super Bowl

Beauty and health food brands are buying ad spots for the Super Bowl, indicating the growing popularity of football among women and young people.
A wider and younger audience is attracting new brands to the big game.

Social platforms become 'marketing engines' as creators look for direct deals to earn money

Creators are moving away from relying on social media platforms as middlemen for revenue generation.
Creators are diversifying their revenue streams by seeking deals with brands and advertisers directly.
moreadvertisers

An Online Marketplace for 'Many People to Sell Many Things'

Orme is a new social commerce platform backed by Xcel Brands Inc. and KonnectBio Inc.
Orme aims to raise the profile of brands, reward shoppers, and help influencers make money.

The AlleyWatch Startup Daily Funding Report: 1/22/2024

GreenSpark Software raised $13.4M in funding for their SaaS platform for scrap recyclers.
Wyng raised $761K in funding for their privacy-first personalization platform for brands.

CES Briefing: Celebrities, influencers descend on Vegas as creator space continues to evolve

Tech and Hollywood are colliding at CES, with celebrities and creators now seen as media brands in their own right.
CES provides an ideal environment for tech and entertainment elites to showcase their latest ventures and spark new deals.
Celebrities and creators at CES are looking to build their brands and leverage their fame to enter the creator economy.

AdLarge Strengthens Sales Team, Welcomes Tom Brady

Tom Brady has joined AdLarge's sales force
Brady brings extensive experience in audio sales and working with major brands

Why a top Fortnite Creative studio sees opportunity in Roblox

Roblox is considered the most effective entry point to the metaverse for brands.
Atlas Creative, the leading Fortnite studio, is expanding into Roblox to reach consumers inside virtual space.

For Content Creators, It's the Wild Wild West

Creators must evolve and diversify into independent mini-studios to maintain authenticity and control over their audiences.
Brands need to trust creators and be clear about their key performance indicators (KPI's) in order to effectively collaborate.

Hair how-tos and curious chairs: The best projects from Seoul Design festival

Key takeaway 1
Key takeaway 2

Elon Musk's X may lose up to $75 million by year-end on advertiser exodus - reports

X could lose $75 million in advertising revenue by the end of the year.
Major brands have paused their marketing campaigns on X after Elon Musk's antisemitic post.

You're saying brand names wrong! Map reveals most mispronounced brands

French brands are the world's least pronounceable companies.

The edit: women's polo shirts in pictures

The article showcases various clothing items and their prices from different brands.

Helping the C-suite see the value of PESO efforts - PR Daily

Brands and PR agencies need to effectively quantify the impact of their media efforts for success and budget gains.

Hello Kitty celebrates its 50th anniversary at Nordstrom flagship NYC store | amNewYork

Hello Kitty's 50th anniversary celebrated with a pop-up shop at Nordstrom stores

Why the 'year of gaming' might be the ad industry's next 'year of mobile'

The advertising industry is now shifting its focus to gaming advertising, akin to the trend seen with mobile advertising in the past.

Volkswagen's EV Sales Surpass Tesla In Germany

The new passenger car registrations in Germany in May decreased by 4.3% year-over-year to 236,425, with EVs playing a significant role.
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