Here's Why Brands May Want to Avoid Weighing in on Politics
Brands should avoid weighing in on politics to prevent alienating customers and risking backlash, focusing instead on staying informed for valuable insights.
What's the outlook for the rest of 2024?
The marketing industry faces dynamic changes, presenting growth opportunities for agencies that adapt and innovate in response to consumer needs.
What Ban? Brands Double Down on TikTok Shop
Brands continue to invest in TikTok despite potential ban, leveraging its popularity for social marketing and e-commerce.
How brands from Walmart to L'Oreal are stepping up their game in Roblox in 2024
Roblox has become a significant marketing tool for brands, leveraging its massive user base and innovative advertising features.
With TikTok Under Fire, Brands That Rely on It Worry
TikTok is a key platform for many brands in beauty, skin care, fashion, and health industries.
Potential ban of TikTok in the U.S. poses significant concerns for companies leveraging the platform for marketing.
'X-odus' creates growing challenges for brand marketing
The rise of alternative social media platforms post-election presents challenges for brands in engaging consumers and maintaining trust.
Here's Why Brands May Want to Avoid Weighing in on Politics
Brands should avoid weighing in on politics to prevent alienating customers and risking backlash, focusing instead on staying informed for valuable insights.
What's the outlook for the rest of 2024?
The marketing industry faces dynamic changes, presenting growth opportunities for agencies that adapt and innovate in response to consumer needs.
What Ban? Brands Double Down on TikTok Shop
Brands continue to invest in TikTok despite potential ban, leveraging its popularity for social marketing and e-commerce.
How brands from Walmart to L'Oreal are stepping up their game in Roblox in 2024
Roblox has become a significant marketing tool for brands, leveraging its massive user base and innovative advertising features.
With TikTok Under Fire, Brands That Rely on It Worry
TikTok is a key platform for many brands in beauty, skin care, fashion, and health industries.
Potential ban of TikTok in the U.S. poses significant concerns for companies leveraging the platform for marketing.
'X-odus' creates growing challenges for brand marketing
The rise of alternative social media platforms post-election presents challenges for brands in engaging consumers and maintaining trust.
America's Most Loved Pistol Brands and Why They Stand Out
Glock, Smith & Wesson, and Colt are among the most dependable and popular pistol brands in America.
TheBestKids' Furniture and Where You Can Buy It
Modern children's furniture brands are focused on sustainability, style, and craftsmanship, offering a blend of safety and aesthetics for growing families.
22 Best, Most Stylish Sportswear Brands, According to Editors
Adidas offers a one-stop shop for stylish athletic essentials, recognized by its iconic three-stripe logo.
High-Quality Swimwear Is Worth Spending a Little Extra on-6 Brands This Editor Recommends
The world of swimwear now offers a broader range of options, catering to different body types and preferences for figure-flattering, versatile, and affordable suits.
My Ode to the Anti-Jacket Jacket I Wear Every Fall
Oversize blazers are the best jacket substitute for fall weather, providing style and warmth.
Loud and proud: what to wear for a Pride event
The article lists a variety of fashion items and their prices from different websites.
Exhibitionist: what to wear for a trip to the museum
Diverse selection of fashion items catering to various tastes and budgets.
I'm a Fashion Editor, and I Wear J.Crew, Madewell, and Abercrombie a Lot-These 31 Fall Items Are the Chicest
The article highlights the author's favorite fashion brands for fall: J.Crew, Madewell, and Abercrombie & Fitch.
22 Best, Most Stylish Sportswear Brands, According to Editors
Adidas offers a one-stop shop for stylish athletic essentials, recognized by its iconic three-stripe logo.
High-Quality Swimwear Is Worth Spending a Little Extra on-6 Brands This Editor Recommends
The world of swimwear now offers a broader range of options, catering to different body types and preferences for figure-flattering, versatile, and affordable suits.
My Ode to the Anti-Jacket Jacket I Wear Every Fall
Oversize blazers are the best jacket substitute for fall weather, providing style and warmth.
Loud and proud: what to wear for a Pride event
The article lists a variety of fashion items and their prices from different websites.
Exhibitionist: what to wear for a trip to the museum
Diverse selection of fashion items catering to various tastes and budgets.
I'm a Fashion Editor, and I Wear J.Crew, Madewell, and Abercrombie a Lot-These 31 Fall Items Are the Chicest
The article highlights the author's favorite fashion brands for fall: J.Crew, Madewell, and Abercrombie & Fitch.
Quality handbags reflect style, complete outfits, and can last for years. Top brands offer timeless design and unparalleled quality. Beware of counterfeit bags.
Avoid All Swiss Watch Brands Except These 15
Swiss watches vary in quality and price, offering options for all budget ranges.
Avoid All Purse and Bag Brands Except These 9
Quality handbags reflect style, complete outfits, and can last for years. Top brands offer timeless design and unparalleled quality. Beware of counterfeit bags.
Avoid All Swiss Watch Brands Except These 15
Swiss watches vary in quality and price, offering options for all budget ranges.
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
Brands are increasing marketing spend on YouTube, while agencies lag behind in platform usage.
Bold & beautiful Black History Month campaigns, from Urban Outfitters, Audible & more
Renowned brands and agencies are actively participating in celebrating Black History Month and amplifying narratives of Black resilience and culture.
Initiatives include Urban Outfitters' 'Freedom of Expression: Skate Expectations' campaign, which highlights roller skating as a form of self-expression for Black people in the post-civil rights era.
Digiday+ Research deep dive: Brand marketers grow their YouTube spending while agency marketers cut back
Brands are increasing marketing spend on YouTube, while agencies lag behind in platform usage.
Bold & beautiful Black History Month campaigns, from Urban Outfitters, Audible & more
Renowned brands and agencies are actively participating in celebrating Black History Month and amplifying narratives of Black resilience and culture.
Initiatives include Urban Outfitters' 'Freedom of Expression: Skate Expectations' campaign, which highlights roller skating as a form of self-expression for Black people in the post-civil rights era.
21 Best Deals from Bespoke Post's Sale Section April 2024
Bespoke Post offers a wide variety of brands and products, including best-sellers, in its online marketplace. The site also features significant discounts in its sale section.
TikTok Launches Out of Phone: Mission to Amplify Creator Content to Digital Out-of-Home Channels - Lindsey Gamble
TikTok's Out of Phone: Mission program combines Branded Mission and Out of Phone initiatives, amplifying user-generated content through digital out-of-home channels.
How Businesses Can Protect Themselves if TikTok Is Banned | Entrepreneur
The recent bill might ban TikTok in the US, causing concern for its users, creators, small businesses, and brands.
Creators should focus on building their own brand and consider long-term partnerships during the uncertainty around TikTok.
Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story
Businesses should diversify marketing strategies beyond TikTok.
Big brands are preparing for the possibility of TikTok being banned by exploring alternative marketing platforms.
TikTok Launches Out of Phone: Mission to Amplify Creator Content to Digital Out-of-Home Channels - Lindsey Gamble
TikTok's Out of Phone: Mission program combines Branded Mission and Out of Phone initiatives, amplifying user-generated content through digital out-of-home channels.
How Businesses Can Protect Themselves if TikTok Is Banned | Entrepreneur
The recent bill might ban TikTok in the US, causing concern for its users, creators, small businesses, and brands.
Creators should focus on building their own brand and consider long-term partnerships during the uncertainty around TikTok.
Big brands could pivot easily if TikTok goes away. For many small businesses, it's another story
Businesses should diversify marketing strategies beyond TikTok.
Big brands are preparing for the possibility of TikTok being banned by exploring alternative marketing platforms.
Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
Over half of brands and retailers are already using generative AI or natural language processing tools.
Chatbots and copy generation are the most popular uses of generative AI technology among brands.
5 Super Bowl LVIII takeaways for marketers | MarTech
Social media buzz is a valuable tool for gauging consumer sentiment towards brands and marketing efforts.
Oreo's 'Twist on it' ad received the most positive sentiment on social media during the Super Bowl.
OpenX Team Up with Givsly to Automatically Donate 5% of Gross Media Spend to Nonprofits of the Buyer's Choice - ExchangeWire.com
OpenX Technologies has launched Impact PMPs turnkey deals that integrate donations to nonprofits at no additional cost to brands.
90% of consumers report that values are important when choosing a brand, and 81% of millennials expect companies they purchase from to make charitable contributions.