The jewellery industry has shifted from being dominated by just a few high-end brands to a wider variety of options, including lesser-known brands that offer quality pieces at various price points. This evolution allows consumers to find unique styles suited to their aesthetics while navigating the overwhelming presence of similar brands marketing on social media. The article emphasizes the importance of exploring under-the-radar jewellery brands and highlights the different categories of jewellery, such as costume and demi-fine, encouraging experimentation and creativity in personal style.
The jewellery market has diversified, becoming home to various stylish and under-the-radar brands that cater to different prices and aesthetics, offering new options beyond staples like Cartier or Tiffany.
Finding truly unique jewellery brands today is challenging, with Instagram overrun by ads for similar 'best' labels. Distinguishing between quality and longevity can be difficult.
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