The Social Tailor takes Spencer to Market

"at college I studied fashion design in London (as Kate Wooding from tictoc can testify - she bought one of my creations in Camden Market back in the 80's), latterly went into retail and became one of Rose Marie Bravo's team at Burberry - for those of you that maybe don't recall, she's the one that took it from the chav's and put it on the catwalk in Paris."

"Quite simply I write a blog, not about social media or web design but about fashion - I needed a distraction from my agency that I could get excited about and also create a great case study to encourage clients to write blog posts; so I regularly interview designers get sent press releases and basically stay in touch with the whole environment -"

The Social Tailor, a digital marketing agency, was appointed to design and take to market a women's wear collection. The appointed Creative Director trained in fashion design in London, worked in retail with Rose Marie Bravo at Burberry, and transitioned into digital marketing in Edinburgh twelve years ago. The Creative Director runs a social media strategy and web design business and maintains a fashion blog that reached up to 3,000 unique daily visits. A collaborative approach was chosen to identify rising design talent, with Scottish couturier Judy R Clark standing out as the preferred collaborator.

Read at The Drum