The need for inclusivity in digital marketing

"We live in a world that is dominated by digital. In order to embrace and enjoy contemporary society, we need to connect with it. Those who cannot access the internet or digital devices due to poor accessibility might find themselves living on the outer edge of society. It can affect their ability to find work, connect with friends and family, purchase products and services, or access vital resources."

"Why do you need to think of inclusivity in digital marketing? Disability is a term that covers a multitude of conditions from the physical to the neurological. With 11 million people in the UK having some sort of critical illness or debilitating condition, it is a large demographic (about 18%) that deserves to have the same digital opportunities as the rest of the population."

Digital dominance requires connection for full participation in modern society. Lack of internet or device accessibility pushes people to society's margins, harming employment, relationships, shopping, and access to vital services. Digital exclusion reduces website effectiveness and alienates a substantial audience. Disability encompasses physical and neurological conditions and affects about 11 million people in the UK, roughly 18% of the population. Only 17% of disabilities are congenital, so many people adapt later in life, increasing disparity in digital access. Despite widespread diversity claims by brands, only a small fraction consider disabled consumers, and legal protections like the Equality Act 2010 are relevant.

Read at The Drum