"Gary and KW have always focused on the next version of the agent, not just the next transaction, Ferry said in a statement. As part of KW MAPS Coaching, we will teach agents to build assets; specifically, three million-dollar assets that compound over time: a productive database, a geographic area they own, and a digital marketing machine that works while they sleep."
"In addition to his new position, KW also announced that Ferry is scheduled to present at the firm's annual training conference in February 2026. With more than two decades of coaching experience, Ferry's current roster of clients includes more than 65 elite agents and teams that generated $1.3 billion-plus in sales volume in 2025, according to a press release. Since 2012, Patrick Ferry has worked as a coach at Tom Ferry International, the coaching firm led by his older brother, Tom Ferry."
Patrick Ferry joins KW MAPS Coaching to lead agent training and monthly mastermind groups alongside Gary Keller and to present at KW's February 2026 annual training conference. The coaching program will teach agents to build three compounding million-dollar assets: a productive database, a geographic area they own, and a digital marketing machine that operates continuously. Ferry brings more than two decades of coaching experience and a roster of over 65 elite agents and teams that produced $1.3 billion-plus in sales volume in 2025. Ferry previously worked in sales management and prospecting training and has coached at Tom Ferry International since 2012.
Read at www.housingwire.com
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