"Most of Quinn's colleagues are performers, and she found that approaching social media on Broadway with fresh eyes provides "a lot of opportunity to break some molds and boundaries." "Because we didn't have an idea of what Broadway marketing was supposed to look like, we are inventing it on every single project in a unique way for every single show," she said. "It has felt like this sort of limitless process in a very traditional industry," Quinn continued."
"Quinn also created a contest in which select fans of the show were able to learn the choreography to the popular song "New Money" and perform it on the stage of the Broadway Theatre with the pyrotechnics. "To the best of my knowledge, something like that hasn't happened before," Quinn said. "We want to do things that are unconventional or feel impossible regularly," she quipped."
Katharine Quinn launched And That's Strategy, a digital marketing agency focused on promoting live stage shows worldwide. The company employs a staff of 20, mostly performers rather than traditional marketers, and offers organic social strategy, paid digital advertising, influencer activations, brand partnerships, and event production services. The team applies unconventional, show-specific social campaigns that aim to reinvent Broadway marketing and push creative boundaries. The approach produced significant results for The Great Gatsby, generating over 350,000 followers across platforms and a single video with more than 3.8 million impressions. Fan-facing initiatives included a contest allowing selected patrons to learn choreography and perform onstage with pyrotechnics.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]