The latest release of Google Ads API, version 19.1, rolled out 11 new features and modified 23, enriching user capabilities across assets, campaigns, Demand Gen, and conversions. Key enhancements include an asset_coverage field for AssetGroup, enabling advertisers to improve ad strength, and a LocalServicesLeadService for providing feedback on leads in Local Service Campaigns. Additionally, new metrics and methods in Planning services for Demand Gen campaigns enhance targeting and analysis. This update continues the evolution of Google Ads, as the transition from AdWords API progresses towards its sunset later this year.
Version 19.1 of the Google Ads API introduces 11 new features and modifies 23 existing features, enhancing functionalities across various aspects like assets, campaigns, and demand generation.
With the release of version 19.1, advertisers can effectively manage and analyze assets and campaigns, evidenced by the addition of an asset_coverage field and lead feedback capabilities.
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