Google Ads Editor version 2.10 introduces over 20 new features aimed at improving the management of Google Ads campaigns. Key features include campaign-level negative keywords for Performance Max, enabling exclusion of irrelevant search terms. The update introduces support for 9:16 images in Demand Gen ads, enhancing ad visuals on mobile. Additionally, advertisers can specify Desktop OS in device targeting to reach specific user segments. The "Use deep linking" recommendation enhances app user experiences by guiding users to relevant content.
Campaign-level negative keywords in Performance Max enhance advertiser control, allowing proactive exclusion of irrelevant search terms, improving targeting and ad relevance.
Google Ads Editor supports 9:16 portrait images, enabling visuals to fit full-screen vertical ad placements on mobile, enhancing audience engagement.
Desktop OS targeting in Google Ads Editor allows advertisers to specify platforms like Linux, macOS, and Windows 10, reaching tailored desktop user segments.
The "Use deep linking" recommendation identifies opportunities to enhance app user experiences, guiding users directly to relevant content effectively.
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