Walmart's advertising business saw a 50% year-over-year increase in fiscal Q1 2026, bolstered by the integration of Vizio, a connected TV device maker. Without Vizio, Walmart's ad segment still grew by 27%. Walmart Connect, the U.S. retail media arm, gained 31% in ad sales, indicating robust growth in this division. The rise in advertising revenues is significant as they now represent a quarter of the company's profits, which may help mitigate impacts from tariffs and other market fluctuations. Overall company revenue was up 2.5% to $165.6 billion, demonstrating resilience despite some analysts' concerns.
Walmart's global advertising business surged 50% YoY in Q1 2026, driven by Vizio's integration, showing significant growth in retail media.
The ad segment grew 27% YoY on an apples-to-apples basis, highlighting Walmart's success in diversifying income amidst tariff challenges.
Walmart Connect's ad sales increased by 31% YoY in Q1, a strong performance supporting the company's growth amid cautious pricing strategies.
Walmart's advertising and membership offerings account for 25% of profits, underscoring the strategic importance of these segments for financial stability.
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