Google is enhancing its Display & Video 360 (DV360) advertising platform by incorporating new generative AI tools, aimed at streamlining campaign execution for advertisers. This includes an AI-powered marketplace for curated deal packages, allowing marketers to specify audience types and desired media formats. The integration builds upon previous audience persona features, helping marketers achieve significant results, such as a 70% increase in video completion rates. Additionally, generative AI will aid in reporting capabilities, leveraging Gemini models to improve user queries and insights into ad performance.
The more we can continue to simplify and make the execution more simple, so [marketers] can focus on the insights and understanding, thinking, and gathering, [the better].
Marketers using Google's audience persona tool are seeing impressive payoffs-including a 70% increase in video completion, according to the company.
Collection
[
|
...
]