Marketing techfromAdweek4 months agoGoogle Debuts New AI Tools, Retail Media Solution in DV360Google is integrating generative AI into its advertising platform to enhance campaign execution and audience targeting.
Marketing techfromDigiday4 months agoMedia Buying Briefing: Google's CTV updates show how the DSP arms race is acceleratingAdvertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.