Marketing techfromAdweek20 hours agoGoogle Debuts New AI Tools, Retail Media Solution in DV360Google is integrating generative AI into its advertising platform to enhance campaign execution and audience targeting.
fromDigiday1 day agoMarketing techMedia Buying Briefing: Google's CTV updates show how the DSP arms race is acceleratingAdvertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.
Marketing techfromAdweek20 hours agoGoogle Debuts New AI Tools, Retail Media Solution in DV360Google is integrating generative AI into its advertising platform to enhance campaign execution and audience targeting.
fromDigiday1 day agoMarketing techMedia Buying Briefing: Google's CTV updates show how the DSP arms race is acceleratingAdvertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.
fromAdExchanger5 months agoMarketing techPubMatic's Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025 | AdExchangerPubMatic's revenue growth has remained strong despite a projected dip from a large DSP buyer's auction switch, calling it a 'short-term phenomenon'.