Marketing techfromDigiday1 day ago'This isn't the old pre-roll world': YouTube has been talking TV - now it's selling that wayYouTube offers VIP spend-threshold packages granting credits, discounts, and exclusive creator access to attract TV-style advertisers and shift CTV dollars into DV360.
Marketing techfromAdweek7 months agoGoogle Debuts New AI Tools, Retail Media Solution in DV360Google is integrating generative AI into its advertising platform to enhance campaign execution and audience targeting.
Marketing techfromDigiday7 months agoMedia Buying Briefing: Google's CTV updates show how the DSP arms race is acceleratingAdvertisers are increasingly using DV360 for CTV campaigns, indicating growing competition among demand-side platforms.