"The acquisition of Symbiosys will significantly enhance DoorDash's advertising capabilities, particularly allowing its advertisers to reach audiences through off-site channels like Google and Instagram."
"Symbiosys CEO Bashar Kachachi emphasized the platform's purpose: to unite retailers and brands for collaborative marketing and precise audience targeting."
DoorDash has acquired Symbiosys, an advertising tech startup for $175 million, enhancing its off-site advertising capabilities. Symbiosys, founded in 2022 by former Google leader Bashar Kachachi, developed software to help retailers with off-site ads on platforms like Google and Instagram. This acquisition allows DoorDash's advertisers to extend their outreach to broader digital channels, building on its growing advertising revenue, which surpassed $1 billion last year. Symbiosys will continue operating under its brand, leveraging its technology in the expanding retail media market.
Read at GeekWire
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