DoorDash has acquired Symbiosys, an advertising tech startup for $175 million, enhancing its off-site advertising capabilities. Symbiosys, founded in 2022 by former Google leader Bashar Kachachi, developed software to help retailers with off-site ads on platforms like Google and Instagram. This acquisition allows DoorDash's advertisers to extend their outreach to broader digital channels, building on its growing advertising revenue, which surpassed $1 billion last year. Symbiosys will continue operating under its brand, leveraging its technology in the expanding retail media market.
The acquisition of Symbiosys will significantly enhance DoorDash's advertising capabilities, particularly allowing its advertisers to reach audiences through off-site channels like Google and Instagram.
Symbiosys CEO Bashar Kachachi emphasized the platform's purpose: to unite retailers and brands for collaborative marketing and precise audience targeting.
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