Circana has announced the hiring of Cara Pratt as the new president of global retail and media, a position designed to enhance the company's retail and media strategies. Pratt, who has a wealth of experience from Kroger's 84.51°, will focus on improving advertising effectiveness and cultivating strategic partnerships. This transition follows recent layoffs at 84.51° amid a restructuring to prioritize its market strategy. Circana's CEO, Stuart Aitken, expressed excitement about Pratt's potential to lead innovations that will benefit client outcomes.
In March, Kroger confirmed it laid off an unspecified number of workers at 84.51° so the company could "focus on the key priorities that power our go-to-market strategy."
Cara brings proven innovation and expertise, and we're excited to partner with her and our clients to improve their business outcomes," Circana President and CEO Stuart Aitken said in a statement.
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