On May 2, the US government called for the breakup of Google's ad technology business following a judge's ruling that confirmed its illegal monopoly on ad software. U.S. attorney Julia Tarver Wood stressed that Google's assurances of changing behavior are insufficient, asserting that the company has repeatedly violated antitrust laws. This case marks the second attempt by the government to address monopolistic practices. The upcoming trial in September will involve further discussions on how to rectify the advertising market to align with the court's findings.
Leaving a recidivist monopolist intact is not appropriate to solve the issue.
The vast majority of websites use Google ad software products, leaving no way for publishers to escape Google's advertising technology and pricing.
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