Most smart TVs sold today utilize automatic content recognition (ACR) technology, which collects data about what users are watching and sends it to a database for targeted advertising. This software operates out of sight, and many consumers are unaware of its presence. ACR can identify up to 7,200 images every hour, making it a tool for enhancing ad targeting within a lucrative $18.6 billion industry. Instructions to disable ACR vary by platform and can require multiple clicks to complete.
The most popular smart TVs utilize automatic content recognition (ACR) technology for ad surveillance, collecting data on user viewing habits to serve targeted advertising.
ACR technology captures up to 7,200 images per hour, using the data to enhance content recommendations and fuel the $18.6 billion smart TV ad business.
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