Opti Digital has partnered with Euronews after a competitive RFP process, selecting Opti for its Ad Management Platform aimed at improving advertising performance. With over 30 million monthly users, Euronews is focused on optimizing both programmatic and direct deals. The platform offers features like dynamic ad insertion and fast loading times, promising to enhance user experience and increase revenue opportunities. The partnership highlights the importance of effective consultancy and support in maximizing advertising strategies.
"We chose Opti Digital for their extensive experience working with publishers. Their hands-on support and actionable insights were key factors in our decision."
"Opti Digital's Ad Manager Hub will help Euronews optimise its global advertising strategy with key features designed to maximise revenue potential, including ad refresh and dynamic ad insertion."
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