MGID has partnered with Digiseg to integrate household-based targeting into its advertising platform. This collaboration allows advertisers in regions like the US, India, and parts of Europe to effectively utilize privacy-first audience segments without depending on cookies or personal data. By harnessing Digiseg's technology, marketers can engage household characteristics, ensuring compliance with privacy regulations while optimizing reach and performance across various platforms and media environments.
Our collaboration with MGID makes it easier for advertisers to tap into privacy-first targeting at scale on native supply.
This partnership underscores our continued commitment to privacy-first innovation.
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