The US government has demanded the breakup of Google's advertising technology business after a judge ruled it operates an illegal monopoly. This marks the government's second call for such action within a year. Government attorney Julia Tarver Wood accentuated the need for decisive action against Google's monopolistic practices, arguing that previous assurances from the company are inadequate. The ongoing legal proceedings, which include discussions about the Chrome browser's role, spotlight concerns about Google's overwhelming market control in digital advertising, especially affecting web publishers and creators.
US government lawyer Julia Tarver Wood urged the court to dismiss Google's assurances of behavioral change, stating, 'Leaving a recidivist monopolist intact was not appropriate to solve the issue.'
The government has called for the divestment of Google's Chrome browser and has accused Google of controlling the market for publishing banner ads on websites.
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