"LightBoxTV is proud to announce a strategic integration with Outra, the UK's leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and life-stage insights - bringing a new dimension of localisation and relevance to TV targeting strategies. Outra's household-level data goes beyond typical postcodes, offering a clear view of where high-value customers live, their home ownership status, affluence levels, and future propensity to move or convert."
"With this data in hand, advertisers can now overlay predictive household insights directly onto TV schedules, identifying the optimal mix of linear and connected TV placements. This integration also allows planning teams to anticipate changes in local markets, such as emerging neighbourhoods or shifting consumer behaviours, and adjust campaigns accordingly. Connecting these insights with LightBoxTV's workflow platform gives marketers a clear view of audience potential and campaign effectiveness even before any media is aired."
LightBoxTV integrated Outra's predictive property and location data to enhance TV planning and optimisation. Outra provides household-level signals that extend beyond postcodes to reveal where high-value customers live, home ownership status, affluence levels, and propensity to move or convert. Advertisers can layer these geographic and life-stage insights with audience and behavioural data to plan more locally relevant campaigns. Marketers can overlay predictive household insights onto TV schedules to select the optimal mix of linear and connected TV placements. Planning teams can anticipate local market changes, adjust campaigns accordingly, and assess audience potential and expected campaign effectiveness before airtime.
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