#localisation

#localisation

LightBoxTV is proud to announce a strategic integration with Outra, the UK's leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and life-stage insights - bringing a new dimension of localisation and relevance to TV targeting strategies. Outra's household-level data goes beyond typical postcodes, offering a clear view of where high-value customers live, their home ownership status, affluence levels, and future propensity to move or convert.

An international SEO consultant begins by analysing how users in each target country search online. This includes understanding differences in keyword usage, localised content needs, and the platforms most used for information discovery. While Google dominates in most regions, there are exceptions such as Baidu in China or Yandex in Russia. Each search engine prioritises different signals - from content quality to link structure - requiring a tailored approach.