"I work in the digital out-of-home (DOOH) space, which means any digital screens you see in public that are not your phone, computer, or TV. Within DOOH, the retail media side is growing quickly. At Captivate, we help influence shoppers' buying decisions by showing brand and product messages on screens in places like office buildings and residential complexes. My role is to help brands and agencies connect with these consumers in the right place at the right time."
"I am most excited about the growth of retail media beyond traditional e-commerce channels and into real world environments like digital out-of-home. Retailers are finding new ways to reach shoppers during their daily routines, not just when they are browsing online. This opens the door for more targeted, contextually relevant messaging that can influence buying decisions in the moment, and I think this blend of digital precision with physical presence is where the biggest opportunities lie."
Jason Jacobs leads programmatic media and partnerships at Captivate within the digital out-of-home (DOOH) space. DOOH covers any public digital screens that are not phones, computers, or TVs. Jacobs focuses on retail media placements in office buildings, residential complexes, and other high-traffic venues to influence shoppers' buying decisions with brand and product messages. He spends significant time troubleshooting campaigns, resolving client issues, and creating collateral to showcase capabilities. He developed a cross-venue retail media package combining office, residential, and other environments. He is enthusiastic about retail media expanding beyond e-commerce into physical DOOH for targeted, contextual advertising.
Read at Fortune
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